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rhetoric
using language to construct meaning
rhetorical situation
the circumstances out of which the argument emerges; consists of the context, exigence, speaker, audience, subject, and purpose
context
the general time, place, and occasion within which the rhetorical situation is generated
exigence
the events that prompt a speaker to make a claim
speaker
the entity making a claim
audience
the individuals the speaker is directly trying to reach
subject
the topic of the speech or text
purpose
what the audience is supposed to understand and do after experiencing the discourse