Arts 2

PHILIPPINE CREATIVE INDUSTRIES DEVELOPMENT ACT (RA. 11904)

A Philippine law that promotes, strengthens, and supports creative industries to contribute to cultural development, employment, and economic growth.

National Economic and Development Authority (NEDA)

The government agency responsible for national economic and development planning.

NEDA's development-planning role

This helps connect the growth of creative industries with the country's broader economic objectives.

PHILIPPINE DEVELOPMENT PLAN (PDP)

The country's official medium-term development plan that establishes strategies and priorities for national development.

INDUSTRY MAPPING

The process of identifying and organizing the different industries, resources, people, and organizations within a particular area.

INDUSTRY MAPPING

It helps communities understand their creative resources and identify opportunities for development.

PRODUCERS

SUPPLIERS

CONSUMERS

REGULATORS

KEY PLAYERS IN CREATIVE INDUSTRIES

PRODUCERS

People who create goods or services.

SUPPLIERS

People or businesses that provide materials and tools.

CONSUMERS

People who buy or use goods and services.

REGULATORS

Institutions that establish or enforce relevant rules and policies.

VALUE CHAIN

The sequence of activities involved in creating a product or service and delivering it to consumers.

Raw materials

Production

Distribution

Marketing

Consumption  

Common stages of a value chain

GEOGRAPHIC/SPATIAL MAPPING

The process of identifying and locating industry players and resources in specific places.

GEOGRAPHIC/SPATIAL MAPPING

It shows where producers, suppliers, markets, stores, and relevant government offices are located.

Industry mapping

Identifies and organizes the people, resources, and activities within an industry.

Spatial mapping

Focuses on where those people, resources, and activities are located.

Value Chain Diagram

Stakeholder Map

Ecosystem Map

Market Segmentation Chart

Supply Chain Flowchart

SWOT Analysis

TOOLS FOR ANALYZING CREATIVE INDUSTRIES

Value Chain Diagram

This shows the stages involved inn creating and delivering a product

Stakeholder Map

Identifies the people and organizations involved in or affected by an industry.

Ecosystem Map

Shows how different people, organizations, and institutions interact to support and industry.

Market Segmentation Chart

Divides customers into group based on shared characteristics.

• Age

• Needs

• Interests

• Location

Customers may be grouped according to

Supply Chain Flowchart

Shows how materials and products move from suppliers to producers and eventually to consumers.

SWOT Analysis

A tool used to identify a business’s internal strengths and weaknesses and external opportunities and threats.

Strengths

Internal advantages (skilled workers)

Weaknesses

Internal limitations (Limited equipment)

Opportunities

External possibilities for growth (increasing demand for handmade products)

Threats

External challenges (Strong competition)

Art Spaces

Places where artworks are created, displayed, preserved, or appreciated.

For example: Museums, Art galleries, Libraries Cultural centers, Theaters, Studios, Film houses, Craft markets

Creative Venues

Places where creative activities, performances, exhibitions, and cultural events take place.

Example: Town plazas, School exhibit areas, community theaters, Local festival grounds, Church event venues

Safety Protocols

Rules and procedures followed to prevent accidents and injuries.

Hazard Control

Identifying hazards and taking steps to eliminate or reduce the risks they create.

Risk Management

The process of identifying, assessing, and managing risks to prevent accidents and minimize harm.

Proper Care of Tools and Materials

This helps prevent accidents, maintain equipment, and reduce waste.

Theme in Art

The central idea, message, or subject explored in an artwork.

A THEME communicates what the artist wants the audience to think about, understand, or feel.

A (?) communicates what the artist wants the audience to think about, understand, or feel.

Art Disciplines

This refers to a particular field or form of artistic practice.

Sources of Creative Themes

Themes may come from personal experiences, observations, imagination, and community issues.

Accessible Materials

Materials that are readily available at home, in school, or within the community.

Recycled Materials

Materials recovered from discarded items and reused to create new products or artworks.

Resourcefulness in Art

The ability to use available materials creatively and effectively.

Presentation of Creative Works

The process of communicating and displaying creative outputs so that an audience can understand and appreciate them.

Exhibition of Creative Works

The organized display of artworks or other creative outputs for public viewing.

Proper planning

Organization

Appropriate display

Titles and labels

Explanation

Confidence

Elements of a Good Art Presentation

Proper planning

Preparing the materials, location, and presentation method.

Organization

Arranging artworks neatly and logically.

Appropriate display

Choosing a suitable location and arrangement.

Titles and labels

Providing the necessary information about the artwork.

Explanation

Communicating the theme, purpose, and creative process.

Confidence

Presenting the work clearly and professionally.

Physical presentation

Digital presentation

Types of Presentation

• Gallery display

• Classroom exhibit

• Poster presentation

• Live performance

Physical presentation:

Digital presentation:

• Online portfolio

• Slideshow

• Social media post

• Video showcase

Art Criticism

The process of carefully observing, interpreting, and evaluating works of art.

Constructive Criticism

Respectful and helpful feedback intended to improve a person's work or performance.

Art Critics

Description

Analysis

Interpretation

Evaluation

THE FOUR PROCESSES OF ART CRITICISM

Imitationalism

An aesthetic theory that evaluates art based on how accurately it represents or imitates reality.

Formalism

An aesthetic theory that focuses on the artistic elements and their arrangement within an artwork.

Emotionalism

An aesthetic theory that emphasizes the emotions expressed by an artwork or experienced by its audience.

COMPONENTS OF GOOD ART

Composition

Skill

Expression

Composition

The arrangement of visual elements within an artwork.

• Color

• Shape

• Space

• Balance

• Contrast

• ArrangemenT

Skill

The artist's ability to apply techniques and use materials effectively.

• Controlling a paintbrush

• Editing a video smoothly

• Using lighting in photography

• Creating well-constructed pottery

Expression

The feelings, ideas, experiences, or personal messages communicated through an artwork.