Sport Media and Sport Marketing

Comprehensive vocabulary flashcards covering career paths, communication models, broadcast history, and marketing strategies in sport media and management.

Sport Marketing

The specific application of marketing principles to sport products, along with the marketing of non-sport products through association with sport.

Marketing Sports

A primary category of sport marketing focused on promoting sports products, sporting events, and athletic activities directly to consumers.

Marketing Through Sports

A strategy that uses sports, athletes, and teams as promotional platforms to market non-sport products and services.

Fans (Sport Marketing)

Sport consumers characterized as devotees with deep emotional investment, loyalty, and personal identification with a sport, team, or athlete.

Customers (Sport Marketing)

Individuals who purchase goods or services primarily through transactional exchanges rather than emotional devotion.

Relationship Marketing

Strategic interaction within networks of relationships designed to build and maintain long-term devotion and loyalty among fans and consumers.

Atmospherics

All efforts implemented to ensure that a physical or virtual place of purchase or consumption produces a targeted behavioral or emotional response.

Personal Contact

Direct marketing communication specifically tailored to address an individual customer's specific interests and needs.

Online Marketing (Sport Marketing)

Digital and social marketing efforts that leverage athletes with high levels of audience engagement and impact to generate marketing value.

Environmental Scanning

The continuous process in which an organization collects and evaluates information regarding external social, demographic, economic, technological, political/legal, and competitive forces.

Competitive Advantage

A set of unique features of an organization and its offerings that the target market perceives as significant and superior to rivals.

Cost Competitive Advantage

A business strategy where a company gains market advantage by producing a product or delivering a service at a lower cost than competitors.

Differential Competitive Advantage

A market advantage achieved by offering unique and valuable product attributes that distinguish a firm beyond simply competing on price.

Niche Competitive Advantage

A strategic advantage gained by targeting and serving a single market segment within a limited geographic area.

Marketing Mix

The tactical framework consisting of Product, Price, Place, and Promotion used by marketers to execute strategic plans.

Product Strategy

Marketing mix decisions regarding brand name, packaging, colors, warranty, accessories, and associated service programs.

Pricing Strategy

The component of the marketing mix where pricing is established based on consumer demand and production costs.

Distribution Strategy (Place)

The marketing mix component determining how many retail locations, wholesalers, and outlets will handle a product across a geographic area.

Promotional Strategy

The coordinated marketing mix element that combines personal selling, advertising, public relations, and sales promotion.

Communication (Sport Media)

The giving and taking of meaning, consisting of the transmission and reception of messages between senders and receivers.

Sport Advertising

The crafting and communicating of paid, persuasive messages about sport products to target audiences to stimulate action or purchase.

Sport Public Relations

The discipline focused on generating awareness for a sport product and managing information flow and relationships between a sport organization and its key publics.

Shannon-Weaver Model of Communication

A linear communication model comprising an information source, transmitter (encoding), channel, receiver (decoding), destination, and an intervening noise source.

Noise (Communication Theory)

Any interference, disruption, or distortion that alters message meaning between transmission and reception across a channel.

Feedback (Communication Theory)

The response transmitted from receiver back to sender that closes the communication loop.

Old Model of Sport Communication

A one-to-many communication model where content providers controlled messages delivered through limited distribution channels to a mass, relatively homogeneous, passive audience.

New Model of Sport Communication

A participatory many-to-many communication model characterized by niche markets, direct access bypassing traditional media, distributed control, and interactive fan content creation.

American Turf Register

An early American specialty sport journal founded in 1829 that focused on horse racing.

Penny Newspapers

Low-cost publications popularized in the 1830s that democratized media access and initiated regular coverage of sports.

Perspective Period (1930–1950)

An era in sport journalism when public perceptions shifted as radio emerged to complement print and provide live audio coverage.

Gillette Cavalcade of Sports

The first network television sports broadcast, aired by NBC in 1944.

Pete Rozelle

The NFL Commissioner who revolutionized sports media by packaging league games into a compelling, unified national television product.

Roone Arledge

The ABC Sports executive who pioneered technological and narrative broadcast innovations, including instant replay and Monday Night Football.

ESPN

The 24-hour cable sports network founded by Bill Rasmussen that launched on September 7, 1979, with Chet Simmons serving as its first president.

Model for Online Sport Communication

A conceptual framework identifying seven factors critical to digital sport consumption: team involvement, motive for internet use, site content, site design, site performance, usability, and commerce.