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Individualism
Core American value holding that each person is responsible for their own well-being and success through the choices they make.
Equality of Opportunity
Core American value holding that all citizens are given an equal chance to compete and succeed in society.
Free Enterprise
Core American value supporting a competitive marketplace driven by self-interest and limited government regulation.
Rule of Law
Core American value asserting that every individual, including government officials, is accountable to the same established laws.
Political Socialization
The process by which individuals develop their political beliefs, values, opinions, and behaviors throughout their lives.
Agents of Socialization
Environmental factors—including family, schools, peers, media, and civic or religious organizations—that shape political attitudes.
Globalization and Political Culture
The dynamic where U.S. political culture influences and is influenced by values and perspectives from other countries.
Generational Effects
Shared political experiences and historical events impacting citizens of a common age that shape their political ideology.
Life Cycle Effects
Shifts in political attitudes and priorities that individuals encounter as they pass through different stages of life.
Influence of Major Political Events
Historical occurrences that impact individual political attitudes, driving political socialization and altering political ideology.
Opinion Polls
Public opinion surveys designed to measure public attitudes on various issues.
Benchmark Polls
Initial public opinion surveys conducted to establish baseline candidate views at the beginning of a campaign.
Tracking Polls
Continuous public opinion surveys that measure how voter views of a candidate change over the course of a campaign.
Exit Polls
In-person surveys conducted immediately after voters cast ballots on election day to analyze voter choices and demographics.
Sampling Methods
Scientific polling techniques that select representative participants and calculate a margin of error to ensure accuracy.
Margin of Error
A statistical calculation reflecting the potential difference between survey results and the true opinion of the entire population.
Neutral Framing
Using clear, specific, and unbiased question wording in public opinion polling to avoid skewing responses.
Democratic Party Platform
Official political platform that generally aligns closely with liberal ideological positions; also includes some democratic socialiasts
Republican Party Platform
Official political platform that generally aligns closely with conservative ideological positions; also includes some libertarians
Political Ideology and Public Policy
The dynamic where citizen attitudes, core values, and democratic ideals influence government policy goals and outcomes.
Liberal Marketplace Ideology
Political ideology favoring greater government regulation of the economy and marketplace.
Conservative Marketplace Ideology
Political ideology favoring reduced government regulation of the economy and marketplace.
Libertarian Marketplace Ideology
Political ideology favoring little to no government regulation of the marketplace beyond protecting property rights and voluntary trade.
Fiscal Policy
Actions taken by Congress and the president to influence national economic conditions through taxation and federal spending.
Keynesian Economics
A fiscal policy approach advocating government spending to stimulate economic demand during downturns.
Supply-Side Economics
A fiscal policy approach advocating tax cuts and deregulation to increase production and business investment.
Monetary Policy
Actions taken by the Federal Reserve to influence interest rates, manage the money supply, and regulate broader economic conditions.
The Federal Reserve
An independent federal agency responsible for conducting monetary policy to promote maximum employment and price stability.
Liberal Social Policy
Political ideology favoring the use of government to promote change in society to achieve desired social goals; favors national government action to achieve national uniformity.
Conservative Social Policy
Political ideology favoring the use of government to maintain existing social values such as the nuclear family and traditional morality; prefers state action to allow for regional differences
Libertarian Social Policy
Political ideology opposing government involvement in social issues unless protecting private property or individual liberty.
Reliability of Data
data is sufficiently complete and error free to be convincing for its purpose and context.
Veracity of Data
data actually measures what it claims to measure rather than something else