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main effect
refers to the impact of one independent variable on the dependent variable, ignoring the other IVs
factorial designs
experimental setups that involve manipulating two or more independent variables simultaneously to observes their effects on one or more dependent variables
AB design
baseline vs treatment
ABA design
baseline vs intervention vs return to baseline
multiple baseline design
a type of single-case experimental design that assesses the effect of an intervention across different subjects, settings or behaviors without needing to withdraw the intervention
descriptive statistics
organize, summarize, simplify, presentation of data = overall goal to describe data
inferential statistics
generalize from samples to populations, hypothesis testing, relationships among variables = overall goal to make predictions
null hypothesis
assumes there is no difference between groups
research/alternative hypothesis
the population means are not equal
alpha level
the probability required for significance
effect size
strength of effect of a variable (self explanatory)
type 1 error
occurs when we reject the null hypothesis when it’s actually true, a false positive
type 2 error
occurs when we accept the null hypothesis when in the population the research hypothesis is true, a false negative
1 shot case study
single group is observed only once the treatment is started. no baseline. no control group
quasi-experimental design
participants are assigned based on pre-existing groups or non-random criteria (ex: a class of students, a specific hospital, etc)
experimental groups
participants are randomly assigned to groups to balance out possible confounding variables