Chapter 3 — Identity, the Media, and Communication Technology

How media and technology can influence identity, cultural diversity, and people's understanding of world events.

Mass media

Communication that reaches large audiences, such as television, radio, and newspapers.

Media concentration

When a small number of companies own or control a large share of the media.

Media convergence

Different media technologies combining on one platform. Example: reading news, watching videos, and listening to music on a phone.

Media transnational

A media company that operates in multiple countries.

Digital divide

The gap between people who have access to digital technology and those who do not.

Free flow of information

The ability of information to move between people and countries.

Media bias

When media presents information in a way that favours a particular perspective.

Representation

How people, cultures, or events are portrayed in the media.

Stereotype

An oversimplified belief about a group of people.

Backlash

A strong negative reaction to an event, decision, or group.

Techno-isolation

Isolation that can occur when technology replaces in-person social interaction.

Popular culture (pop culture)

Trends, entertainment, and interests widely shared by people.

Universalization of popular culture

The spread of similar popular culture across many parts of the world.

Hybridization

Combining elements of different cultures to create something new.

Cultural diversity

The existence of different cultures within a society or around the world.

Cultural homogenization

Different cultures becoming more similar.

Global village

The idea that communication technology makes the world feel more connected, almost like one community.

Media dominance

When one country's or group's media has a strong influence over others.

Censorship

Restricting or preventing access to certain information or media.

Citizen journalism

When ordinary people report or share news, often using phones or social media.