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Attitude formation
How attitudes are typically formed through classical conditioning, operant conditioning, and modeling/observation.
Stereotypes
A generalized and often oversimplified belief about a group of people.
Prejudice
An unjustifiable and usually negative attitude toward a group and its members.
Discrimination
Unjustified negative behavior or actions directed toward a group or its members.
Scapegoating
Blaming a person or group for conditions they are not responsible for, often due to frustration.
Superordinate goals
Shared goals that override differences among people and require their cooperative effort.
In-groups
A group with which a person identifies and feels a sense of belonging ("us").
Out-groups
A group with which a person does not identify or views as separate ("them").
Robber's Cave experiment
Sherif's study showing intergroup hostility can be created through competition and reduced through superordinate goals.
The Freedom Writers
An example of reducing prejudice through empathetic intergroup contact, sharing stories, and breaking down stereotypes.
A Class Divided
Jane Elliott's experiment demonstrating the arbitrary nature of prejudice by dividing students by eye color.
Conformity
Adjusting one's behavior or thinking to coincide with a group standard.
Compliance
Changing behavior in response to a direct request, without necessarily changing private opinion.
Obedience
Changing behavior in response to a direct command from an authority figure.
Social power
The ability of an individual or group to influence others to change their behavior.
Asch's experiment setup
Participants judged line lengths in groups of confederates who gave a unanimous wrong answer.
Asch's experiment finding
About 35% of participants conformed to the incorrect group consensus at least once.
Asch's experiment limitation
Low ecological validity; laboratory task of matching line lengths does not reflect real-world social pressure.
Milgram's experiment question
To test how far people would go in obeying an instruction if it involved harming another person.
Milgram's experiment finding
65% of participants delivered the maximum 450-volt shock when urged by an authority figure.
Milgram's experiment limitation
Severe psychological distress and deception of participants.
Deindividuation
The loss of self-awareness and self-restraint occurring in group situations that foster arousal and anonymity.
Stanford Prison Experiment aim
Philip Zimbardo's study to examine psychological effects of perceived power and assigned roles in a simulated prison.
Stanford Prison Experiment finding
Participants quickly absorbed roles (guards brutal, prisoners submissive), leading to early termination.
Stanford Prison Experiment flaw
Lack of a control group and experimenter bias (Zimbardo acted as prison warden).
Holocaust example
Demonstrates extreme obedience to authority and conformity to state-sponsored antisemitic norms.
Abu Ghraib example
Explained by deindividuation, conformity, obedience to authority, and toxic situational forces.
Cronulla riots example
Contributed to by in-group/out-group hostility, ethnocentrism, media amplification, and deindividuation.
Legitimate power
Power derived from a person's formal position or office (e.g., police officer, boss).
Reward power
Power based on the ability to distribute valued rewards or resources.
Coercive power
Power based on the ability to punish or penalize others.
Expert power
Power derived from specialized knowledge, skills, or expertise.
Referent power
Power based on identification with, respect for, or attraction to the power holder (role models).
Compliance vs. Conformity (True/False)
True: Conformity involves implicit social norms, while compliance involves explicit requests.
Foot-in-the-door technique
Securing a small request first, followed by a larger, related request.
Door-in-the-face technique
Making an extreme request that is likely to be refused, followed by a smaller, intended request.
Low-ball technique
Offering an attractive deal, then increasing the cost or terms after commitment has been made.
Lure technique
Enticing people with an attractive offer that is unavailable, substituting it with a less attractive one.
Prosocial behavior
Any action intended to help or benefit another person, group, or society.
Altruism
Unselfish regard for the welfare of others, performed at a cost to the helper without expectation of reward.
Kitty Genovese case
The murder that prompted extensive research into the bystander effect and diffusion of responsibility.
Latane and Darley
Social psychologists who investigated situational factors influencing bystander intervention.
Bystander effect
The phenomenon where an individual is less likely to help in an emergency when other people are present.
Diffusion of responsibility
The tendency to feel less personal responsibility to act when other bystanders are present.
Pluralistic ignorance
Looking to others for cues on how to act in an ambiguous situation, assuming nothing is wrong.
Deindividuation (True/False)
False: Deindividuation typically decreases personal accountability rather than increasing it.
Superordinate goals (True/False)
False: Superordinate goals decrease intergroup hostility, not increase it.
Door-in-the-face (True/False)
True: It involves starting with a large request that gets rejected so a smaller request is accepted.
Milgram's experiment (True/False)
False: Participants in Milgram's experiment were not actually receiving the shocks they administered.
Normative social influence (True/False)
False: Conformity to be liked is normative; informational social influence is based on a desire for accuracy.