The social learning theory

Define imitation or modelling

Copying other peoples behaviour

Define Identification

Choosing a role model

Define vicarious reinforcement

Observing your role model being rewarded for a behaviour which increases the chance of you repeating it

Outline the mediational process Aspect of the social learning theory

Attention-A child must attend to what a model is doing or saying in order to reproduce the models behaviour accurately

Retention-Individual individuals remember behaviour by coding it and storing it into long-term memory enabling the behaviour to be retrieved

Reproduction-Our ability to carry out the behaviour

Motivation-If individual individuals expect to receive positive reinforcement for modelling behaviour this motivates and increases the likelihood of it being repeated

Outline bandura’s supportive evidence

What are the strengths of the social learning theory

What are the weaknesses of the social learning theory?