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process of formulating hypotheses & theories
initial observations
develop/improve theories
derive hypotheses from theories
test hypotheses
observational method
definition + examples + limits
researcher observes people and systematically records measurements or impressions of their behaviours
ethnography & archival analysis
limits:
certain behaviours are difficult to observe
does not allow prediction or explanation
lower internal validity
observer bias
ethnography
researchers attempt to understand a group or culture by observing it from the inside
archival analysis
researchers examine accumulated documens of a culture
correlational method
definition + limitations
two or more variables are systematically measured
measured with correlational coefficient
limits:
directionality problem + third variable problem
experimental method
researchers randomly assign participants to different conditions
conditions are identical except for the IV
random selection
a way of ensuring thta a sample of people is representative of a population by giving everyone in the population an equal chance
random assignment to condition
all participants have an equal chance of taking part in any condition of an experiment
probability
Tells researchers how likely it is that results of experiments occurred by change and NOT because of the independent variable
internal validity
making sure nothing besides the IV can affect the DV
was this observed effect caused by what you thought caused it?
external validity
ability to generalize results to real-world settings, contexts, & people
recall most research is done with WEIRD people
methods to create generalizability across situations
psychological realism
psychological processes triggered by experiements are similar to those in real life
cover story
increasing external validity
field experiments
tests of validity
replications
meta-analysis
social cognition
how people think about themselves and the social world
how people select, interpret, remember, and sue social information to make judgements and decisions
two types:
automatic/low effort thinking
controlled/high effort thinking
automatic/low-effort thinking
little to no conscious deliberation of thoughts, perceptions, assumptions
helps people size up a new situation quickly and accurately
relates new situations to past experiences
2 types:
schemas
heuristics
schemas
mental structures that contains what a person knows about a particular concept
INCLUDING the relations among objects, relevant events, actions, & sequences
once the schema is activated, it affects attention, interpretation, & memory
influence the information we notice, think about, & remember
can fill in the gaps of our knowledge & reduce ambiguity
what influences our schemas?
accessibility
priming
accessibility of schemas
extent to which schemas & concepts are at the forefront of people’s minds
likely to be used when making judgements
drives interpretation
varies depending on chronicity, goals, & recency
priming of schemas
process by which recent experiences increase the accesibility of a schema, trait, or concept
activation of one concept affects the processing of other concepts
automatic goal pursuit
DEFINITION
example of how schemas can elicit behaviours
self-fulfilling prophecy
schemas can lead a person to behave in ways consistent with the schemas
undesirable effects of racism, sexism, ageism, and so on play out because of stereotypes
golem effect (negative self-fulfilling prophecy)
heuristics
mental shortcuts people use to make judgements
sometimes inadequate or misapplied → faulty judgements
mostly highly functional and serve us well
availability heuristic
mental rule of thumb whereby people base a judgement on the ease wiith which they can bring something to mind
the trouble: sometimes what’s easiest to remember is NOT typical of the overall picture → faulty conclusions
ex. advertising, social media, sensational news titles
representative heuristic
mental shortcut whereby people classify something according to how similar it is to a typical case (prototype)
is X a member of Y or Z group?
controlled/high-effort thinking
slow, effortful & deliberate
free will
association between conscious thought & behaviour creates perception of free will
we overestimate amount of control or sometimes underestimate it
counterfactual thinking/reasoning
mentally changing some aspect of the past in imaginig what might have been
can have a big influence on our emotional reactions to events
the easier it is to mentally undo an outcome, the stronger the emotional reaction to it
planning (controlled thinking)
correcting errors in prediction
future directed high effort thinking proccess
planning fallacy
tendency for people to be overly optimistic about how soon they will complete a project
EVEN when they have failed to get similar orojects done on time in the past
difficulties of high effort thinking
limited mental capacity
inability to imagine or consider every possibility or information
we don’t have all the information
lazy
benefits of high effort thinking
makes people more analytical
makes people more humble
makes people appreciative of other points of view
reduce judgement errors
make people more appreciative of statistical prinicples
social perception
study of how we form impressions of and make inferences about other people
answers to such questions satisfy our needs to understand and predict our social world
non-verbal communication
how people communicate, intentionally or unintentionally, without words
facial expressions
tone of voice
gestures
body positions and movement
use of touch
gaze
affect blends
facial expressions in which one part of the face registers one emotion while another part of the face registers a different emotion
some facial expressions can have different implications based on context & other rules
display rules
culturally determined rules about which nonverbal behaviours are appropriate to display
emblems
non-verbal gestures that have well-understood defintions within a given culture
ex. thumbs up sign
NOT unviersal
true or false:
we form impressions of people based on different cues in less than 100 milliseconds
true
thin slice judgements/thin-slicing
drawing meaningful conclusions about another person’s personality or skills based on an extremely brief sample of behaviour
limited exposure can lead to meaningful impressions of abilities and personalities
true or false:
the babyface schema is for individuals reminiscent of those of small children.
the consequences are that they are judged less suitable for jobs that require warmth
more likelt to be found guilty of intentional crimes
false
attractive heuristic
attractive: intelligent, successful, happy well-adjusted, socially skilled, confident & assertive
primacy effects - why do first impressions stick
when it comes to forming impressions, the first traits we perceive in others influence how we view information that we learn about them later
belief perseverance - why do first impressions stick
tendency to stick with an initial judgement even in face of new information that should prompt us to reconsider
attribution theory
way in which people explain the causes of their own and other people’s behaviour
internal dispositional attributions
external situational attributions
covariation model
we make an internal or external attribution based on three pieces of information
consensus → extent to which other people behave the same
distinctiveness → the extent to which a particular actor behaves in the same way toward different stimuli
consistency → extent to which the behaviour between one actor & one stimulus is the same across time
when do we make an internal attribution according to the covariation model?
consensus = low
distinctiveness = low
consistency = high
when do we make an external attribution according to the covariation model?
consensus = high
distinctiveness = high
consistency = high
fundamental attributional error
tendency to overestimate extent to which others’ behaviours result from internal
underestimate role of situational factors
also called correspondance bias
caused because of what is perceptually salient
perceptual salience
seeming importance of information that is the focus of people’s attention
guides us in making the attributional error
two-step attribution process
make an internal attribution
adjust attribution by considering the situation
requires effort
self-serving attributions
attributing one’s success to internal dispositional factors
attributing one’s failures to external situational factors
belief in a just world
defensive attribution wherein people assume that bad things happen to bad people and that good things happen to good people
bias blind spot
tendency to think that others are more susceptible to attributional biases than we are
self-concept
overall set of beliefs that you have about your attributes
morality = central to self-concept
subjective rather than objective
controlled & automatic components
often use others as references to gauge our own behaviour and make inferences about ourselves
the self is multi-dimensional and composed of different dimensions. what are these dimensions?
physical descriptions
personal traits & characteristics
social roles & relationships
group memberships & identity labels
values, beliefs, & life goals
true or false:
the self is both malleable and stable
malleable: working self concept → school vs. work. vs. home
stable: core aspects of self are stable
true
indenpedent view of the self
defines self through own internal thoughts, feelings, & actions
independence and uniqueness valued
held n many western cultures
interdependent view of the self
define self through relationships to others
recongizes that others’ thoughts, feelings, and actions affect one’s behaviour
connectedness, interdependence valued
uniqueness frowned upon
held in many Asian and non-western cultures
four main functions of the self
self knowledge
self-control
self-esteem
impression management
self knowledge
the way we understand who we are and organize this information
how do you determine to yourself the kind of person you are:
observe internally - introspection
observe behaviour
observe how we respond to others & how other people respond to us
introspection
looking inward and examing our own thoughts, feelings, and motives
useful but not perfect
self control
the way we make plans and execute decisions
self esteem
the way we maintain positive views of ourselfs
impression management
the way we present ourselves to others and get them to see us as we want to be seen
two strategies
ingratiation → flattering, praising, and generally trying to make ourselves likable to another person
self-handicapiing → creating obstacles and excuses for ourselves
self-awareness theory
the idea that when people focus on their attention on themselves, they evaluate and compare their behaviour to their internal standards & values
what happens when your current thoughts & behaviours do not meet internal standards?
some people change their behaviour to meet standards
indulge negatively or to escape
self-perception theory
people use attributional principles to infer thier own attitudes and feelings when we aren’t sure about something
feelings are clear → you don’t need to look at behaviour
feelings aren’t clear → look at behaviour
ask whether behaviour is (a) freely chosen to do so (b) b/c of the situation
a) behaviour = actual feeling
b) not internally motivated
two factor theory of emotion
explains why we feel the way we feel through inferring our emotions by physiological responses
you notice your body reacting in some unexplained manner
you try to understand your arousal by looking at your situation
misattribution of arousal
making mistaken inferences about what is causing them to feel the way they do
arousal from one source influences how one interprets their feelings in a different context
criticism of the two-factor theory
emotions are not always too difficult to explain in real life
we often know exactly how we feel
we don’t always consult the environment
intrinsic motivation
engages in an activity because of enjoyment or interest
NOT external rewards or pressures
preserved by changing the type of rewards
task-contingent reward
performance contingent reward (less damaging)
extrinsic motivation
engage in an activity because of external reasons
NOT because of enjoyment or interest
can lead to over-justification effect
over-justification effect
tendency of people to view their behaviour as caused by compelling extrinsic reasons
makes them underestimate the extent to which it was caused by intrinsic reasons
fixed mindset
idea that we have a set amount of an ability that cannot change
growth mindset
idea that achievement is the result of working hard, trying new strategies, and seeking input from others
social comparison theory
we learn about our abilities and attitudes by comparing ourselves to other people
occurs when there’s no objective standard to measure against OR uncertainity
depends on goals
upward social comparison
occurs if your goal is to how high you can aspire to
you compare with people who are better on a particular ability
can sometimes be dispiriting and make you feel inferior
downward social comparison
occurs if your goal is to feel better about yourself
you compare with people who are worse on a particular trait or ability
looking glass self
we see ourselves and the social world through the eyes of other people
what we think others think about ourselves NOT how they actually view us
reflected self-appraisals don’t always correlate what others ACTUALLY think about us
self-control
ability to subdue immediate desires to achieve long-term goals
form implementation intentions
arrange environments
willpower beliefs
offset depletion by making sure to be well-rested
self-esteem
overall positive or negative evaluation an indvidual has of himself or herself
trait self-esteem is a person’s enduring level of self-regard across time
state self-esteem is a dynamic changeable self-evaluations a person experiences as momentary feelings about the self
sociometer hypothesis
self-esteem is an internal, subjective index or marker of the extent to which a person is included or looked on favorably by others
reported self-handicapping
preparing excuses in case you fail
behavioural self-handicapping
acting in ways that reduce the likelihood of success so that if you fail you can blame it on obstacles rather than ability
ex. drugs, alcohol, reduced effort, or failure to prepare
factors that increase self-handicapping
belief that one might do poorly
belief that performance refelcts ability
public performance and explicity social comparison
people with low self-esteem fear fatire
dissonance
the feeling of discomfort when two cognitions conflict or when cognition and behaviours conflict
most discomforting when the cognition or behaviour challenges our self-esteem
ways to reduce dissonance
change behaviour to align with the dissonant cognition
“i’ll plan my work better so I can get 7 hours”
change one of the dissonant cognitions in a way that justify the behaviour
“sleep is overrated and i’m more productive at night anyway”
add new cognitions in ways that justify the behaviour
“it’s only during midterms, so it’s temporary”
festinger & carlsmith counterattitudinal study
participants did a boring task and had to lie to another person about how the task was interesting
those offered $20 rated the task as more interesting than the $1
showed how attitudes could change because of dissonance that results from a conflict between the initial attitude and counterattitudinal behaviour
post-decision dissonance
aroused after making a decision and occurs when the option:
you chose has some negative aspects
you rejected has some positive aspects
to reduce dissonance:
enhance attractiveness of chosen alternative
devalue the rejected alternative
permanence of the decision
the more permanent the decision, the more dissonance you feel
the more positively you evaluate your choice
irrevocability hypothesis
the more irrevocable (no choice condition) your decision feels to you, the more dissonance you feel
the more you value your choice (to resolve the dissonance)
justification of effort
the tendency for individuals to increase their liking for something they have worked hard to attain
external justification
explaining a counterattitudinal behaviour as due to something about the situation or environment
ex. believing the behaviour was justified by a large reward
internal justification
the reduction of dissonance by changing something about onself
for example, one’s attitude or behaviour
the ben franklin effect
getting someone to do you a favor can make the person like you
for avoiding temptations, what would be more likely to improve behaviour?
mild or severe?
mild punishments
the more severe the punishment, the higher the likelihood, the individual will cease and desist
insufficient external justification
resolved dissonance through internal justification
insufficient punishment
dissonance aroused when individuals lack sufficient external justification for having resisted a desired activity or object
results in individuals devaluing the forbidden object
self-evaluation maintenance theory
idea that we experience dissonance when someone close to us outperforms us in an area that is central to our self-esteem
reduced by:
becoming less close to the person
changing our behaviour so that we outperform them
deciding the area is NOT that important to us after all
self-affirmation theory
idea that people can reduce threats to their self-esteem by affirming themselves in areas unrelated to the source of the threat
mitigating threats to self-esteem
values affirmation writing exercise
hypocrisy induction
arousal of dissonance by having individuals make statements that run counter to their behaviours
reminding them of the inconsistency between what they advocated and their behaviour
leads individuals to more responsible behaviour