Representative theory-David Gauntlett

David Gauntlett theory of identity

What else in this theory also known as?

Pick n Mix theory

What was the main argument of the theory?

People use the internet and other media texts to help create our identity and people now have a variety to identify with.

Where does culture become relevant in this theory?

Cultures based on tradition produce fixed identities that are hard to escape from

What does globalisation allow?

It allows for individuals to transcend the rigid expectations of their immediate communities by exposing individuals to values and identities that are different to those they experience at a local level.