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fill a niche
to provide a product or service for a specific, specialized segment of the market

outperform
to achieve better results or financial success than a competitor

rival
a person, team, or business competing with another for the same goal

rivalry
ongoing competition or aggressive struggle between two opponents

reap the benefits of
to gain positive advantages, profits, or rewards from a situation

vie for
to compete eagerly or fiercely with others to achieve something

corner the market
to gain control of enough of a product or service to dominate its price and sale

control over
the power or authority to direct, manage, or influence something

unrivaled
having no equal competitors


to cater
to provide what is needed or desired for a particular group or audience