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Compliance
buy this or do this, requests, your choice
Langer 1978 Experiment
even when your reason for asking for something is lame people are more likely to comply just b/c they were given any reason
Reciprocity
when someone gives something to you, it is the norm to reciprocate
“Thats not all” technique
if you buy this, you get this, and thats not all: also this, and then also this!.
“Door in the face” technique
requestor begins with large request, then retreats to smaller one (which turns out to be the one they desired all along)
“Foot in the door” technique
asks for a very small request that someone would definitely say yes to, then follow that with a larger related request
“Low ball” technique
offering a deal, then after they said yes, come back and make the deal seem less attractive
Deadline technique
limited time to take advantage of some offer to obtain some items
Social proof
this has been proved to be desirable because a lot of people like it
Conformity
follow what other people are doing, not b/c ur being asked, a change in one’s behavior due to the real or imagined influence of other peopl
Obedience
commanded to do something, given an order
Explicit requests
upfront & direct
Implicit requests
part of a more subtle & more elaborate manipulation
Triad of Trust
Authority (not talking about obedience rn, ex. Im a doctor you should buy this medicine), likability, and Honesty
The Maven
charismatic enough that you'd probably listen to their opinion on most topics, even if they aren't a specific expert
Reactance
Trustworthiness on authority depends on if the authority relies on your goals
Testimonials and endorsements
testimonials are statements that rely on authenticity, peer relatability, given by past costumers or everyday consumers and endorsements are statements delivered by celebrities or recognized authorities where that relies on their power, influence, etc.
Pluralistic Ignorance
u feel like ur different than the rest of the group, but your not, everyone thinks this
Bystander Effect
individuals are less likely to help someone if someone else is present
Diffusion of Responsibility
you know its a emergency you just think someone else will handle it
Egoistic motivation
You do something because of some kind of selfishness, it does not need to be pure selfishness, but there is something that you get out of it somehow
Negative state relief model
Egoistic people do prosocial behaviors so they feel less bad about something going on in their life
Arousal: cost-reward model
egoistic, when you see someone in distress it evokes a negative arousal that we want to counteract so we help them
Kinship selection
you choose to help someone ur related to
Empathy-altruism model
sometimes we just put ourselves in their point of view, and then we help them
Informational social influence
the behavior of others serve as a source of info,we believe other people’s interpretation of the situation is more accurate then ours
Private acceptance
if you are conforming due to information social influence, you actually believe it is the right answer
Autokinetic Effect
For example: Pitch-black room except for one point of light. If u look at that one point for a long time, pretty soon the dot will begin to move; it appears to be wavering back and forth
Sherif 1936
is the light moving? there was no right answer. people by themselves- their own answer. people with others- based their answer off the group
Normative social influence
people conform to be liked and accepted, ex. train surfing
Asch Line Test
what is the length of the line? over time, the confederates answered with the wrong length, and participants would follow what the confederates said
Social norms
implicit or explicit reasons a group has for acceptable behaviors, values, beliefs etc.
Public compliance
complying with group beliefs and behaviors but does not have private acceptance with it (do not believe it yourself privately)
Social contagion
People start doing it like a virus, everyone follows everyone, different from normative and informational, it just catches on ex. students packing up
Minority influence
if minority has consistent behavior then they can cause an influence/change in majorities
Depersonalization
that you are not an individual, that you become a group ex. Mob mentality
Milgram Experiment on Obedience
People would do extreme acts when told to by an authority figure.
the participant had to shock the confederate based on wrong answers.
Prosocial behavior
any intentional behavior with the goal that would benefit someone
Cost-reward model for prosocial behavior
reward outweighs cost, would reward be enough for me to do this?
Empathy-altruism hypothesis-
batson (1991) selfless giving. Empathy allows u to do altruistic acts.
Negative state relief hypothesis
If people are in a negative mood, it can also increase helping b/c they want to feel better
Cialdini et al 1973
Mimicry and Prosocial Behavior
If u mirror someone u are more likely to be helped by them
Aggression
intentional behavior aimed at doing harm or causing pain to another person, does not need to be physical
Hostile (emotional) aggression
aggressive based off feelings of anger and want to harm that person
Instrumental aggression
aggression that happens b/c u want some other goal, and the person ends up getting hurt in the process
Relative deprivation
the environment is making me feel deprived, i see i have less than others and this can lead to negative emotions which can lead to aggression ex. Race riots
Sternberg’s Triangular Theory of Love
Just intimacy- liking, like a friend
Just passion- infatuation
Just commitment- empty love, relative u dont really like but ur committed to cause they are family
Intimacy + Passion- romantic love
Passion + Commitment- fatuous love
Intimacy + Commitment - companionate love, like a best friend
All three- consummate love
Excitation transfer
have a certain amount of arousal, but not based on that person, its based on something else but u think that person caused it
Perceived social support
what support you think you are going to get people who receive this experience increased well-being.
Halo effect
overall positive view on someone (maybe they are attractive) makes you judge their unrelated traits as positive
Sociosexual orientation
the beliefs and behaviors that describe your feelings and attitudes about sex
Ekman’s Universal Emotions
basic emotions that are not societally learned or culturally , instinctual and inborn learned, anger, disgust, joy, fear, sadness, surprise, and new one (7) contempt
James-Lange Theory of Emotion
arousal then emotion, ur heat beats faster and u feel an emotion b/c of that, body changes first
Cannon-Bard Theory of Emotion
arousal with emotion, they happen at the same time
Schachter and Singer’s Two Factory Theory of Emotion
2 factors: arousal, then cognition. They equal emotion. A cognition that identifies the arousal as emotion
Zajonc vs. Lazarus
Zajonc- emotion does not require cognition
Lazarus- emotions do require cognitive appraisal
Misattribution of arousal
attribute the cause to something that is not actually the cause
Arousal polarizes, White et al 1981
Polarazing- making something more extreme for how u would react, does not matter if its a positive or negative reaction, so if its unattractive they find them even less attractive
Schwarz & Clore (1983)
called people in chicago. asked about how they were or about the weather then how they were, when they didn't recognize the situation they automatically just thought they were in a good or bad mood but when they could attribute it to the weather, they thought of what their mood was outside of weather
Affective forecasting
when u predict how u are going to feel in a future event. Tend to believe we will be affected more and longer then we will be
Hedonic treadmill
our feelings tend to quickly go back to a baseline after major events, proves affective forecasting wrong
Facial-Feedback Hypothesis
if u make ur face make a certain expression, you will feel emotion. Relates to james-lange theory Strepper & Strack (1993) - pencil
Deindividuation
when people are apart of a group, they lose their sense of identity
People feel less accountable for their own actions as it it just the actions of the group
Loss of personal values or morals
Adaptation
after an event, we return back to a baseline state
We are bad at affective forecasting due to this
arousal
The activation of the Sympathetic Nervous System
Functional distance
shared spaces increases attraction, proximity to someone, correlated to physical distance