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Vocabulary flashcards outlining the timing, audiences, delivery notes, and key concepts of the 2-minute presentation on the EPA's crisis communication.
STATES (Presentation Section 1)
The opening segment (0:00–0:25) covering the speaker's role and the primary audience of the EPA's March 17 letter, state environmental regulators.
State Environmental Regulators
The primary audience of the EPA's March 17 letter, who needed legal guidance and whose cooperation was required to prevent the blocking of hazardous-waste shipments.
PEOPLE (Presentation Section 2)
The secondary audiences segment (0:25–1:10) detailing the diverse concerns and informational needs of various affected groups.
East Palestine Residents
A secondary audience whose primary concerns focused on their health, drinking water, air, and homes.
Communities Near Disposal Facilities
A secondary audience that required confirmation that hazardous waste from the site would be handled safely.
Norfolk Southern
A secondary audience that needed clear definitions and outlines regarding their cleanup responsibilities.
Local Officials
A secondary audience requiring accurate and timely information in order to provide credible updates to their residents.
EPA Response Teams
An internal secondary audience requiring clear operational communication to coordinate on-the-ground response and cleanup efforts.
LETTER (Presentation Section 3)
The communication analysis segment (1:10–1:45) examining the formal, legal tone of the EPA's March 17 letter and its focus on federal laws.
March 17 Letter
The EPA communication utilizing formal, legal language to explain to state regulators why federal law prohibited them from blocking hazardous-waste shipments.
LESSON (Presentation Section 4)
The conclusion segment (1:45–2:00) explaining that effective crisis communication must tailor distinct messages to different audiences, balancing legal facts with public safety reassurance.
STATES → PEOPLE → LETTER → LESSON
The four-keyword presentation roadmap written on the note card to guide seamless transitions and topic progression across the two-minute speech.