contexte et mots Ch 9.3 la publicité

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massamedia

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37 Terms

1

massamedia

les médias de masse

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2

drager, medium

un support

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3

favoriet, lievelings-

de prédilection

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4

publieke zender

une chaîne du service public

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5

reclame

la pub

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6

iets door iets onderbreken

entrecouper qc de qc

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7

reclameboodschap, commercial

un message publicitaire

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8

bestemd, gereserveerd voor

destiné(e) à

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9

aanprijzen

vanter

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10

bestellen

commander

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11

verleiden

séduire

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12

overtuigen

convaincre

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13

merk

une marque

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14

een doelgroep gericht aanspreken

cibler

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15

reclamespot

un spot publicitaire

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16

klant, afnemer

un client, une cliente

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17

mogelijk, potentieel

potentiel(le)

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18

gemiddeld

en moyen

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19

trekken, lokken

attirer

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20

onmiddellijk, direct

immédiatement

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21

aan de haak slaan, te pakken krijgen

accrocher

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22

adverteerder, adverteerster

un annonceur, une annonceuse

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23

zijn toevlucht zoeken tot, gebruikmaken van

avoir recours à

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24

erotiek

l'érotisme

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25

een beroep doen op

faire appel à

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26

beroemdheid, beroemd persoon

une célébrité

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27

gewicht

le poids

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28

zich richten tot, bedoeld zijn voor

s'addresser à

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29

beroepscode, -regel

une règle déontologique

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30

waardigheid

la dignité

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31

discriminatie

la discrimination

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32

aanstootgevend

choquant(e)

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33

schade

un préjudice

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34

minderjarige

un mineur, une mineure

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35

concurrerende reclame

la publicité comparative

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36

sluik-, verboden

clandestin(e)

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37

bedrieglijk, onwaar

mensonger, mensongère

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