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Ethos
Appeals to credibility or authority
Pathos
Appeals to emotion
Logos
Appeals to logic and reasoning
Diction
The author's word choice
Imagery
Descriptive language that appeals to the senses
Juxtaposition
Placing contrasting ideas side by side
Metaphor
Comparing two things without “like” or “as”
Simile
Comparing two things using “like” or “as”
Personification
Giving human qualities to something nonhuman
Hyperbole
Deliberate exaggeration
Irony
A contrast between expectation and reality or between literal and intended meaning
Repetition
Repeating words or phrases for emphasis
Anaphora
Repeating words at the beginning of successive clauses
Allusion
Referring to a recognizable person, event, or text
Rhetorical question
Asking a question to make a point rather than receive an answer
Syntax
sentence structure.
Tone
the author's attitude.
Parallelism
repeating a similar grammatical structure.
Antithesis
contrasting opposing ideas in a balanced structure.
Anecdote
a short story used to illustrate a point.
Concession
acknowledging an opposing argument.
Alliteration
repetition of initial consonant sounds.
Symbolism
using something concrete to represent a larger idea.