entrep

Product

The effectiveness of branding, quality rating, customer feedback, potential improvements, brand strength, guarantees, availability, and scalability.

Price

Market price comparison, pricing review frequency, adjustments in line with inflation or demand, clear pricing model, profit margin awareness, added value, payment methods, and credit facilities.

Place

Product availability at customer shopping locations, visibility to target market, and presence on social media.

Promotion

Marketing communications evaluation, message alignment, sales process refinement, PR activities, marketing budget assessment, networking efforts.

People

Adequacy of sales and marketing personnel, resource allocation, team composition, outsourcing potential, team culture, recruitment/training/appraisal systems.

Process

Sales process efficiency, customer-centric processes, technology issue handling, system establishment within marketing and sales.

Physical Evidence

Product packaging quality reflection, online experience for digitally delivered products.