Clemson MGT 3180 Exam III

What’s the main purpose of controls in an organization? 

Ensure safety of assets, accuracy and reliability of records, and operational adherence to management standards

1. Which statement best describes a network “sniffer”

1. An eavesdropping program that monitors network traffic

1. Which type of malware independently copies itself across a network to other computers?

Worm

1. Which is true about smartphone security vulnerabilities?

1. They can be infected with malicious code without user intervention

1. Which term describes redirecting users to a bogus web page even when they type the correct web address?

Pharming

1. Which of the following best describes credential stuffing?

1. Automated use of stolen username-password pairs to attempt logins across sites

1. Which definition best describes a zero-day vulnerability?

1. A vulnerability in software unknown to its creator

1. Which of the following is a common technique used in software supply chain attacks?

1. Inserting malicious code into trusted software via legitimate update mechanisms

1. How does genAI change the appearance of phishing emails?

1. It reduces obvious typoes and awkward phrasing, making phishing emails more realistic

1. Which option best defines a deepfake?

1. AI-created realistic but fabricated images or audio

1. What does a prompt injection (jailbreaking) attack attempt to make an LLM do?

1. Use crafted prompts to produce harmful outputs, reveal sensitive information, or execute malicious code

1. What percentage of businesses may not recover if application or data losses are not repaired within three days?

40%

1. Which law specifically requires healthcare organizations to protect patients’ health information?

HIPPA

1. Which best describes digital forensics?

1. The scientific collection, examination, authentication, preservation, and analysis of ESI for use in court

1. Which choice correctly contrasts general controls with application controls?

1. General controls govern organization-wide IT design and security; application controls are specific to each application

1. What’s the primary purpose of a risk assessment?

1. Identify assets and vulnerabilities and determine cost-effective controls

1. Which of the following is an example of biometric authentication?

1. Fingerprint scan

1. Which statement correctly describes public-key (assymetric) encryption?

1. Uses two mathematically related keys - one public and one private - where data encrypted with one can be decrypted only by the other

1. After penetrating Hive’s networks, what key action did the FBI take to help victims?

1. Captured decryption keys and offered them to victims

1. Which of the following is commonly required knowledge for entry-level IT security professionals?

1. Intrusion detection, malware analysis, and identity/access management

1. In a vishing attack, how does the attacker primarily trick IT service desk staff?

1. By calling while impersonating an employee and persuading staff to reset credentials

1. Which control was recommended to reduce the risk of stolen personally identifiable information (PII)?

1. Use passwordless methods like biometrics or a YubiKey

1. Why sort event-log data by Potential Criticality from High to Low in a spreadsheet?

1. To place events labeled High - which warrant investigation even if seen once - at the top for prompt reveiw

1. Which feature best describes an ERP system?

1. Integrated software modules that share a common central database

1. Which pair best describes the main ways ERP systems create business value?

1. Increase operational efficiency and provide firmwide information for better decisions

1. Which statement best defines a firm’s supply chain?

1. A network of organizations and processes that acquire raw materials, convert them to finished products, and deliver them to customers

1. Which action most directly reduces the bullwhip effect in a supply chain?

1. Sharing accurate, up-to-date demand information across the supply chain

1. Before the Internet, what primary problem most hindered supply chain coordination?

1. Poor information flow among disparate internal systems

1. What’s a key way AI improves inventory management in supply chains?

1. Forecasts customer demand and adjusts stock accordingly

1. Which activity is a primary purpose of CRM systems?

1. Capturing and integrating customer data across the organization

1. Which statement best describes analytical CRM>

1. Applications that analyze customer data from operational CRM to improve business performance

1. Which best explains why implementing ERP, SCM, or CRM systems is often challenging for firms?

1. They require sweeping changes to business processes and employee roles

1. Which description best defines composable ERP?

1. Assembling best-of-breed modules from different vendors that integrate as needed

1. Which capability do AI-enabled enterprise application tools provide compared with traditional software?

1. Rapid, more complex data analysis and content generation

1. Which is a primary career benefit of learning about ERP, SCM, CRM, and AI?

1. Understanding how these systems make businesses more efficient and effective

1. Which software suite is listed as required knowledge for the role?

Microsoft 365

1. What primary benefit did MillerKnoll gain by connecting Marketing Cloud with Sales Cloud and Service Cloud?

1. A unified customer experience that prevents duplicate contacts

1. Which specific conversion can Net Zero Cloud perform using procurement data?

1. Convert procurement spending into total CO2 output

1. Which best describes Office Depot’s use of demand forecasting and point-of-sale data?

1. Support just-in-time replenishment and tight inventory control

1. Which spreadsheet steps correctly compute delivery days for each order and the average delivery time?

1. Subtract order data from arrival date for each order, use AVG on those results, and apply filters to select suppliers

1. What feature most cahracterizes social-mobile-local e-commerce after 2007?

1. Conversations and engagement

1. Which of the following is a common use of generative AI in e-commerce?

1. Automatically generate product descriptions

1. What is a primary effect of e-commerce ubiquity for consumers?

1. Lower transaction costs (less travel, time, effort)

1. Which feature of e-commerce lets merchants tailor messages and change products based on a user-s behavior and preferences?

1. Personalization/customization

1. Which best describes disintermediation in digital markets?

1. Elimination of intermediaries (distribution or retailers) from the value chain

1. Which characteristic best describes the marginal cost of producing additional copies of digital goods?

1. About zero for each additional copy

1. Which e-commerce category describes sales of goods and services from one business to another?

1. Business-to-business (B2B) e-commerce

1. Which e-comemrce business model provides a digital environment where buyers and sellers meet, display products, search, set prices, and conduct transactions?

1. Market creator

1. Which of the following best defines a firm’s revenue model?

1. How the firm earns revenue, generates prfoits, and prdouces a ROI

1. What does the advertising revenue model ine-commerce primarily rely on?

1. Generating revenue from online advertising

1. Which internet capability makes “long tail” marketing profitable for niche products?

1. Finding potential customers inexpensively for low-demmand (niche) products

1. What is a key difference between first-party and third-party behavioral tracking?

1. First-Party – within a single site/app…Third-Party – across many sites

1. Which statement best describes an online social network?

1. Website or app that lets users communicate, form relationships, and share interests

1. What primary capability does social listening give marketers?

1. Monitor what people say about a brand and competitors?

1. Which statement best describes B2B e-commerce?

1. Portion of B2B commerce enabled by the Internet and mobile apps

1. Which description best defines a private B2B network?

1. Buyer-owned, internet-enabled network linking a firm with designated suppliers to share design, scheduling, inventory, and communications

1. Which of the following best describes sales carried out via smartphones, tablets, and wearables?

1. Sale of goods and services through mobile devices (smartphones, tablets, wearables)

1.  Which tech estimates a user’s location within a radius of known access points?

WiFi

1. Which mobile payment type requires close physical proximity to an NFC-enabled reader at a merchant’s point-of-sale?

1. NFC-driven payment system

1. Which of the following lists teh four kinds of e-commerce presence described?

1. Websites, email, social media, offline media

1. Why is it useful to break e-commerce development into phases with milestones?

1. To set a rough timeframe and complete phases within a specified time

1. Which outcome best describes how learning e-commerce can advance your career?

1. Gaining familiarity with basic e-commerce concepts and vocabulary useful in interviews and on the job

1. Which of the following is a common technical skill for an e-commerce analyst?

1. Familiarity with SQL and data visualization tools (eg: Tableau)

1. What primary advantage does a short, natural-languafge chatbot onboarding (about 13 questions) provide an insurer?

1. Generates many data points per customer for analyzing correlations to claims

1. Which privacy-related practice by Lemonade led to class-action lawsuits and a $4M settlement?

1. Collecting facial-recognition (biometric) data without users’ knowledge and consent

1. Which financial metric shows profitability specifically after subtracting cost of sales?

Gross Margin

1. Which capability is specified as required for the online store in teh evaluation task?

1. Secure credit-card payment processing

1. Which statement acacurately describes how modern AI systems learn and improve?

1. They rely on algorithms and large amounts of training data

1. Which of the following is listed as a major branch of Ai technologies?

Fuzzy Logic

1. Which statement best describes how machine learning systems learn from data?

1. Using mathematical models to make statistical inferences from large datasets with little explicit instruction

1. Which option correctly contrasts sueprvised and unsupervised learning?

1. Supervised: trained with labeled input-output examples; Unsupervised: trained on unlabeled data to find patterns

1. What is the primary purpose of dividing a dataset into a training set and a test set when developing a neural network?

1. Train the network and evaluate its accuracy on unseen data

1. What primary benefit do extra layers provide in a deep learning neural network?

1. Enable learning of more complex patterns in data

1. What fundamentally distigusiehs generative models that create content from conventional machine learning?

1. They generate new content and can mimic aspects of human creativity

1. What does the attention mechanism in transformer models enable the model to do?

1. Track relationships between words across long texts

1. Which characteristic best distinguishes an intelligent agent from ordinary software?

1. Operates in the background without direct human interaction

1. Which characteristic distinguishes AI-powered chatbots from rule-based chatbots?

1. Use of machine learning and natural language processing

1. Which statement best describes the field that enables computers to analyze everyday human speech and text?

1. Computer techniques for analyzing everyday human speech and text using machine learning

1. Which of the following is a common limitation of modern natural language processing system?

1. They struggle with ambiguous speech influenced by dialects, slang, and social content

1. What is the primary function of a computer vision system?

1. Emulate the human visual system to extract information from images and videos

1. Which example best illustrates computer vision used to identify a person in an image?

1. A facial-recognition system comparing a face to a known database

1. Which statement ebay defines robotics?

1. The design, construction, operation, and use of movable machines plus computer systems for their control and sensing

1. Which type of robot is designed to function alongside or directly interact with humans in a shared workspace?

1. Collaborative robot (cobot)

1. Which process best describes how a genetic algorithm searches for solutions?

1. Evolving a population of candidate binary strings via fitness-based selection and recombination

1. Genetic algorithms are especially well suited to solving which type of problem?

1. Dynamic, complex optimization problems with hundreds or thousands of variables

1. Which component of an expert system searches the collection of rules and formulates conclusions?

1. Inference engine

1. Which statement best describes the central idea of representing imprecise human reasoning with rules?

1. It represents imprecision using rules that employ approximate or subjective values instead of strictly true/false

1. What role do membership functions play in a fuzze-logic thermostat?

1. Translate linguistic terms like “warm” into numeric values the computer can use

1. Which best describes an incorrect or misleading result from an LLM that is presented as fact?

1. An incorrect or misleading result from an LLM presented as fact

1. What is the primary goal of practices that ensure AI is designed, deployed, and used ethically?

1. To ensure AI is designed, deployed, and used in an ethical and legal way

1. What prior occupation did Bene Foley hold for 16 years before working on ParentLab?

Teacher

1. Which activity is a primary responsibility of an AI prompt engineer?

1. Designing and refining prompts for AI systems

1. Which statement best describes AI’s overall effect on employment across occupations?

1. It can both displace low and high skill jobs and also create new jobs

1. Which pair of skills is identified as a top skill employers will seek?

1. Critical thinking and problem solving

1. Which of the following is an example of a GenAI tool?

1. Google Gemini

1. What is a primary use of shopping bots?

1. Searching for products and comparing prices and vendors