Marketing

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Last updated 2:45 PM on 10/11/26
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11 Terms

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Observational Research

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Ethnographic Research

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Focus Group Research

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Survey Research

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Behavioral Research

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Qualitative Measures

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Measurement Devices

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Cultural Factors

culture, subculture, social class

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Reference Groups

groups that have an effect on a person’s beliefs, decisions, behavior

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Buyer Decision Process

problem recognition, information search, evaluation of alternatives, purchase decision, postpurchase behavior

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Segmentation

geographic, demographic, psychographic, behavioral