IDSC Quiz 2

B2B

Business that sells products or provides services to other businesses

B2C

Business that sells products or provides services to the end-user consumers

C2C

consumer to consumer transactions

Digital Marketing

refers to all online advertising of goods and services

E-Commerce

the buying and selling of goods and services over the internet

Geo-targeting

a method of detecting a website visitor’s location to serve location-based content or advertisements

Keyword

advertisements targeted based on a user’s query, search

LTV

the total net revenue a single customer is predicted to generate for a business throughout their entire relationship

Omnichannel

an approach to sales, marketing, and customer support that seeks to provide customers with a seamless and unified brand experience, regardless of which channel they use

Search engine (SEO)

a program that indexes websites, then attempts to match relevant websites to a users search requests

Third Party Logistics (3PL)

outsourcing distribution, warehousing, and fulfillment to an external company

Attribute

Characteristic, describing an entity

Big Data

refers to large and diverse sets of data that grow at ever increasing rates of speed. It is a field of study to systematically extract and analyze data sets that are too large or complex to be dealt with by traditional software

Cardinality

describes one of the type of relationship: one to one, one to many, many to many

Data Management

a set of processes established by a company for data that includes acquiring, validating, storing, protecting, and processing. It is needed to ensure data is accessible, reliable, and timely

Entity

a single thing, person, place, or object

Field

represents each category of data contained in a record p

Master Data Management (MDM)

the process used to manage, centralize, organize, categorize, localize, synchronize, and share data according to the enterprise’s policies and/or strategies. When done properly, it streamlines data sharing amount personnel, departments, and systems

Entity Relationship Diagram

a type of flowchart that illustrates how “entities” such as people, objects, or concepts relate to each other within a process or system

Database Management System (DBMS)

a software system that is used to create and manage databases. They provide users and programmers with a systematic way to create, retrieve, update, and manage data

Record

group of related items

Relational Databases

software designed to model data in tables. Each row in the table is a records with a unique ID called the primary key, the columns of the table hold attributes of the data. They are designed to handle vast amounts of data by enterprise applications

Object Orientated Databases

the data is represented and stored in the form of objects. They are commonly used in applications that require high performance and calculations. They are designed to handle videos, music, 3D modeling, engineering, drawings, and images

Table

a collection of related data consisting of columns and rows