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Methods of Acquiring Knowledge
Tenacity
• Intuition
• Reference to Authority
• Rationalism
• Empiricism
• Science
Four Core Values of Science
Accuracy, objectivity, skepticism, open-mindedness
Structuralism
Coined by Wilhelm Wundt
An approach to psychology that attempted to isolate and analyze the minds basic elements
Introspection
Est by Titchener
Analysis of subjective experience by trained observers
Structuralists: General
Wundt, Titchener, introspection is part of this, analyze cultures into discrete elements
Functionalism
Est by William James
Approach to psychology that emphasized the adaptive significance of mental processes
Cared about the function of cultures not just compartmentalizing their elements?
Psychoanalytic Theory
Est. by Freud
General theory that emphasized the influene of the unconscious on feelings, thoughts, and behaviors
Developmental psychology
The study of the ways in which psychological phenomena change over the lifespan
est. by Piaget
Gestalt Psychology
Approach to psychology that emphasized the way in which the mind creates perceptual experience
Sigmund Freud
Established:
The “unconscious”
Psychoanalytic Theory
Psychoanalysis
Therapy that aims to give people insight into the content of their unconscious minds
Behaviorism
Coined by John Watson
Approach to psychology that restrict scientific inquiry to observable behavior
Ivan Pavlov
Studied behaviorism-classical conditioning with his dogs
Stimulus
Something that elicits a response
(ie pavlovs dogs hearing a tone before salivating (the response) )
Response
The reaction to a stimulus
(ie pavlovs dogs salivating from hearing a tone (the stimulus) )
Watsons Black Box
In behaviorism he viewed it as an input → black box → output; with the black box being what happens internally to elicit a response/output
Types of conditioning in behaviorism
Classical and Operant
Principle of Reinforcement
Coined by skinner
any behavior that is rewarded will be repeated and any behavior that isnt rewarded wont be repeated
BF Skinner
Behaviorism - operant conditioning
Studied operant cond with the skinner box (rats in box could press lever to be rewarded w food)
believed free will is an illusion bc behavior is nothing more than sum of consequences
Humanistic Psychology
Emphasizes tje inherent goodness of individuals, free will and innate drive toward self-actualization and growth
was a reaction to psychoanalysis and behavioris.
maslows hierarchy of needs (growth toward self-actualization)
Carl Rogers: self-concept
Applied Psychology Types
Clinical
Developmental
School
Industrial-organizational
Counseling
Forensic
Behavioral
Gestalt
Social
Cognitive Psychology
Study of human information processing
Chomsky
Argued against Skinners behaviorism by establishing its principles couldnt apply to how children learn language
Evolutionary Psychology
how the human mind has been shaped by natural selection
Positive Psychology
The scientific study of human strengths, well-being, and what helps people thrive and live fulfilling lives.
Sociocultural/Bioecological Model
Considers childs environement a nested series of interconnected systems

Good Samaritan Study
Darley and Latane ‘68
A seizure victim will get help more quickly the fewer people around
the fewer the number of ppl the more likely someone would stop and help
Research process
Form Hypothesis » make observation » refine theory » develop theory
A systematic (objective and unbiased) way of asking questions/process of inquiry
Scientofoc Method
Procedure for using empirical evidence to establish facts
Empiricism
the conviction that accurate knowledge of the world can be acquired by observing it
Theory
explanation of natural phenomena
Hypothesis
falsifiable prediction made by a theory
Empirical Method
Set of rules and techniques for observation
What makes people difficult to study (3 things)
Variable, Complex, Reactive
Independent Variable
Variable that is manipulated in an experiment
Dependent Variable
The variable that is measured in an experiment and depends on the independent variable
3 key parts of experimentation
Manipulate » Measure » Compare
Self-selection
problem that occurs when anything abt a participant determines the value of the IV to which the participant was exposed
Null Hypothesis
Assumption that will find nothing significant
Internal validity
attribute of experiment that allows it to establish causal relationships
External validity
an attribute of an experiment in which variables have been operationally defined in a representative way
Sample
Part of the population being studiedP
Population
the entirety of a subject
Representative sampling / random sampling
random selection and assignment
Hawthorne Effect
Nearly impossible to study ppl w/o them knowing
Ethical rules in research on ppl
Informed Consent, Protection from harm/confidentiality, voluntary participation
Other ethical rules in research
respect animals
respect the truth
Types of Variables (catoegorizing variables)
Nominal: Name/Category
Ordinal: Ranked
Interval: Numeric, scale
Ratio: Real-life measurements (height weight etc)
Reliability vs Validity
Reliability = Consistency
Validity = Meaningfulness
Neuron
Building block of CNS
Parts of Neuron
Soma, dendrites, Axon, myelin sheath, terminal button
Neural impulses: Resting potential
Stable negative charge
Cell inactive
The diff in elec charge btwn inside and outside of neurons membrane
Neural Impulses: Action Potential
Shift in elec charge
positive charge
travels along axon to synapse
Refractory Period
Time btwn action potentials (1-2ms)
Synapse
Space where two neurons meet
All-or-none law
Nerve cell will fire max strength impulse if stimulus reaches specific threshold, but non if threshold not met
Acetylcholine (ACh)
motor functions, arousal, attention, memory {Alzheimer’s}
Dopamine (DA)
voluntary movement, “reward pathway”, links w/ cocaine and amphetamines {Parkinson’s, schizophrenia, addiction}
Norepinephrine (NE)
mood and arousal, links with cocaine and amphetamines {depression}
Serotonin (5HT)
sleep/wakefulness, eating, aggression, links w/ Prozac and other antidepressants {depression, OCD, eating DO}
GABA
inhibitory transmitter, anxiety, sleep, arousal, links with Valium and anti-anxiety meds {anxiety DO, alcoholism}
Endorphins
resemble opiates, pain relief, stress relief, eating beh {addiction}
Glutamate
major excitatory neurotransmitter in brain, enhances transmission of info btwn neurons - opposite of GABA
Brain Stem “Reptilian Brain”
Spinal Cord
Medulla
Pons
Cerebellum
Midbrain
Pituitary
Hypothalamus
Thalamus
Cerebral Hemisphere
Limbic System “Mammalian Brain”
Amygdala
Hypothalamus
Thalamus
Pituitary Gland
Hippocampus
Olfactory Lobe (not shown here)
Corpus Callosum
Amygdala
Emotions
Hypothalamus
Basic bodily fxns (hunger, temp, hormones)
Thalamus
relays sensory info to appropriate parts of brain
Pituitary
Releases hormones for growth reproduction and other fxns
Hippocampus
Forms and stores new memories and helps w spatial navigation
Olfactory Lobe
Processes info related to smell
Corpus Callosum
Connects brains left and right hemispheres
Cerebral Cortex (4 parts)
Frontal
Parietal
Temporal
Occipital
Frontal lobe
Decision Making, planning, personality, movement, speech
Parietal lobe
touch and other body sensations — spatial awareness
temporal lobe
hearing, language, memory, emotion
Occipital lobe
visual information
Motor Cortex
Voluntary muscle movements
Somatosensory cortex
processes sensory info from body
Roger Sperry
Split brain research (R/L hemisphere)
Left Hemisphere
Verbal processing
logical/sequential tasks
Right Hemisphere
Nonverbal processing
spatial, musical, artistic, emotional
Endocrine System
network of glands that produce and secrete into the bloodstream chemical messages known as hormones to influence bodily functions (metabolism, growth, sexual devel)
Hormones
Chemicals secreted by endocrine glands
Pituitary Gland
Primary Gland, directs functions of many other glands
Fight, flight, freeze, fornicate
Adrenal Gland
Releases adrenaline - stress response
Oxytocin
Nurturing/attachment
Reproduction, parenting, comforting
Polygenic Traits
A trait influenced by multiple genes, often resulting in a range of variations
(most psychological characteristics)
Hereditary Infleunce Research Methods
Family Studies, Twin Studies, Adoption Studies
3 Types of Conditioning/Learning
Classical Cond
Operant Cond
Observational Learning/Social Learning Theory
Classical Conditioning
AKA pavlovian cond
When a neutral stimulus produces a response after being paired with a stimulus that produces a natural response
Uncond Stim (US) Uncond Resp (UR)
Cond Stim (CS) Cond Resp (CR)
Acquisition
The phase of classical cond when CS and US are presented together
Extinction
Gradual elimination of a learned response when CS is repeatedly presented without US
Spontaneous Recovery
the tendency of a learned behavior to recover from extinction after a rest period
Generalization
the CR is observed even when the CS is slightly different from the CS used during acquisition
Discrimination
the capacity to distinguish between similar but distinct stimuli
Higher Order Conditioning
When a previously used CS is used to conditioning a new neutral stimulus » creating a new CR without using the original US
Operant Conditioning
Organisms tend to repeat those responses that are followed by favorable consequences
BF skinner and his rats
Difference btwn Operant and Classical Conditioning
Operant cond focus on reinforcements AFTER the behavior and their effect on the behavior, voluntary behaviors emitted
Types of Reinforcement Contingencies
Continuous Reinforcement
Intermittent ReinforcementC