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Bias
A study flaw that leads to unrepresentative and/or inaccurate estimates
Under coverage bias
When part of the population has a reduced change of being included in the sample
Digital survey —> lack of access to technology
Nonresponse bias
When individuals chosen to be part of a sample don’t participate —> tend to only get people who feel strongly about the topic to participate
Voluntary response bias
When individuals in a study are volunteers —> tend to only get people who feel strongly about the topic to participate
Something released to many people —> released on the radio or social media
Question wording bias
When questions are confusing or leading the participant a certain way
“What are your feelings on homework holidays, knowing that you will have a lot of assignments on Tuesday?”
Self reported bias
When individuals in the study report their own traits —> responses can be dishonest which will affect collected data
Survivor bias
When only subjects that withheld certain circumstances are sampled —> ignoring the subjects that did not survive
What can you do to avoid bias?
Sample randomly
Simple Random Sample
A sampling method where every possible group of individuals in the population has an equal chance of being selected
“every possible group of individuals” —> every possible combination of individuals has an equal chance of being selected
If you have A, B, and C then all of the following combinations have an equal chance of being selected as the sample size:
A and B
A and C
B and C
Two key methods of SRS
1) Drawing chits
2) Random number generator (used more)
3 steps to describe the sampling process
1) Assigning numbers to the population: “assign every individual in NYC a different/unique integer (can add number: from 1 to n);” “from 1 to n where n is the population”
2) Random number generator: “use a random number generator to select 1,000 integers, skipping any repeated values”
3) Distributing the survey: “administer the survey to the 1,000 students whose numbers were selected (in the previous step)”
ARD —> assign values, random number generator, distribution of survey
Acronym for describing how to do a SRS
ARD —> assign values, random number generator, distribution of survey
Stratified random sampling
When you divide the population into groups called strata based on a characteristic they share, and then randomly select individuals from each group.
Ex: 100 freshman, 100 sophomores, 100 juniors, 100 seniors —> grade levels are strata (the groups), and 10 subjects from each strata (grade level) are chosen for the sample
Benefit: most representative as people from every group are included
How is strata determined?
By variables that have an impact on the response
Ex: How much homework do you receive a night? —> grade level would be strata here because it impacts responses; freshman tend to get less homework
Clustered random sampling
When population is divided into groups called clusters, and a few out of all of the clusters are selected. Every individual in the selected clusters is surveyed.
Ex: Divide the students in a school into clusters based on advisory (advisories are the clusters). Then, randomly select 4 advisories, and survey every person in each of the four selected advisories.
Benefit: easiest as it saves time, money, and is convenient
-Clusters “mirror population,” because they feel like a mixdd group
Systematic random sampling
When you select individuals at a regular interval after randomly choosing a starting point.
“Begin marking every 8th seat until you get a sample of 10 seats”