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Multistore model of memory
a model proposing that information flows from our senses through three storage levels in memory: sensory, short term, and long term
Sensory memory
a storage level of memory that holds sensory information on the order of milliseconds to seconds
Short term memory
a storage level of memory where information can be briefly, from seconds to less than a minute
Long term memory
a storage level of memory where information can be held for hours to many years and potentially a lifetime
Iconic memory
a rapid decaying store of visual sensory information
Echoic memory
a rapidly decaying store of auditory sensory information