MIDTERM

international style

• rooted in modernist movement

• utilitarian, minimalist, objective

• right angles, concrete, glass

• defined by industry and war

cross-bronx expressway

• first automobile highway built in densely populated area

• displaced tons of people

technocracy

• form of government where decisions are made based on expertise

• insulated from public opinion and politics (not elected)

national interstate highway and defense act (1956)

• created military infrastructure for nuclear war

• suburbs exploded on periphery of cities

• created paths for wealth to leave cities

• left behind slums and pockets of poverty

expressway world

le corbusier’s vision for a world built for automobiles, not people

robert moses

• technocrat who redesigned NYC

• did cross-bronx expressway

• operated under mindset of ends justifying means

hard sell

• developed by rosser reeves

• explicit call to action

• tell audience exactly what you want them to do

deep sell

• developed by tony schwartz

• make the audience work for you

• suggest things and guide audience towards the natural conclusion

id spots

establish a candidate’s character

argument ads

offer positive policy or experience reasons for supporting candidate

attack ads

• attack the opposing candidate

• focus either on policy or character

i see america ads

present what America would look like under that candidate’s presidency once policy issues are addressed