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3 different response designs
-Likert scales
-rating scale
-choice option
describe Likert scale
when respondent indicates agreement on scale of usually 5 ranging from strongly agree to disagree
describe rating scale
gets respondents to identify a value representing a strength of feeling in a topic (circling the number that applies to you on a scale)
describe fixed choice option
a list of possible options and respondents are required to indicate those that apply to them (tick box)
4 ways to write good questions
-clarity- if info is misinterpreted the results will be negatively impacted
-avoid overuse of jargon (technical terms only familiar to those within a specialised field)
-avoid leading questions and emotive lan-sometimes a researcher's attitude towards a particular topic is clear from the way in which a question is phrased
-avoid double barrelled questions and double negatives- respondents may agree to one half and not the other