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Basic Research
Studies designed to address theoretical issues or expand general knowledge
Applied Research
Studies directed towards solving practical problems
Academic Literature
The body of information published worldwide
-Aim to identify studies directly related to research ideas
-Goal is to have a strong general understanding of the research area
-Keep an open mind…start broad and narrow
Primary Sources
Firsthand reports in which the authors describe their observations
-Empirical journals and theses
Secondary Sources
Reports in which the authors discuss someone else’s observations
-Textbooks, research report introductions, meta-analyses
Research Hypothesis
-A normal hypothesis
-HR or HA
Null Hypothesis
A statement that states there is not effect, no change, or no relationship among variables
-H0
A Good Hypothesis is…
-Logical
-Testable
-Refutable or Falsifiable
-Positive
Variables
Characteristics that change or differ between individuals
Independent Variable
Manipulated or controlled by experimenter
Dependent Variable
Measured by experimenter (hypothesized to change)
Operation Definitions
Allow us to discuss constructs (that cannot be observed or measured directly) by defining what they encompass and how we measure them
Validity
Does the procedure accurately capture the variable it is designed to measure?
Face Validity
Concurrent Validity
Reliability
Measurement Error
Due to limitations in measurement device
Observer Error
Due to human error in measurement
Environmental Changes
Make it difficult to recreate identical circumstances
Participant Changes
Participant changes between measurements can change measurements
Test-Retest Reliability
Compares scores of two successive measurements of the same individual
Inter-Rater Reliability
Compares the agreement between two observers or instruments simultaneously recording measurements
Validity = ?
Accuracy
Reliability = ?
Consistency of measurement
Nominal Scale
Represents qualitative differences in the measured variable
Ordinal Scale
Represents differences in terms of rank
Interval Scale
Measurement with an equal interval between values but without a true zero point (zero point is arbitrary)
Ratio Scale
Measurement with an equal interval between values and includes a true zero point (zero represents the complete absence)
Self-Report Measures
Directly asks participants questions in order to obtain information on behaviour
Pros and Cons of Self-Report Measures
Pro: Provides a direct measure from the participants perspective
Con: Reporting accuracy can result in low validity
Physiological Measures
Based on assumed manifestations of the underlying construct
Pros and Cons of Physiological Measures
Pro: Provides an object measurement
Cons: Require expensive equipment; often not feasible, may not measure constructs validly, assumes a physiological change will result in a behavioural difference
Behavioural Measures
Based on activities that can be observed and measured
Pros and Cons of Behavioural Measures
Pros: Can classify or analyze many aspects of a construct; often choose the best one
Cons: Behaviours can be highly situational, identifies change in behaviour, but not
physiological causes
Multiple Measure Approach
Using multiple methods to evaluate a variable or construct
Pros and Cons of Multiple Measure Approach
Pro: Increases confidence in validity
Cons: Complex statistical analyses, lack of agreement between measures, combining measures into a single score
Range Effect
A procedure is not sensitive enough to detect a measurement difference
Ceiling Effect
Scores clustered at high end of the scale
• Does not allow higher scores to be detected
Floor Effect
Scores clustered at low end of the scale
• Does not allow lower scores to be detected
An Artifact
A feature accidentally introduced into measurement experimental process
Experimenter Bias
Experimenter’s expectations influence results
Single-Blind Study
Research conducted by a naïve experimenter
Double-Blind Study
Both experimenter and participant are naïve
Gold standard