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Original Ideas (Invention)
Premium Pricing: Can charge higher prices due to lack of alternatives.
High R&D Costs: Expensive and time-consuming to research and design.
Adapting Existing Ideas (Innovation)
Cheaper & Faster: Less capital and research required.
Established Rivals: Competitors hold market share and brand loyalty
Dynamic Business Environment
Market Opportunities: Allows entrepreneurs to meet new consumer needs.
Fast Obsolescence: Products become outdated quickly.•
Risk vs. Reward
Rewards:• Profit: Retain earnings after costs.•
Risks:• Business Failure: Poor cash flow/sales leading to closure.
Producing Goods & Services
Meets Needs: Generates revenue by fulfilling demand.
Resource Heavy: Requires startup capital, land, and labor.
Adding Value
Higher Price Point: Allows charging more than input costs.
Higher Input Costs: Quality materials and branding cost more.
Customer Needs
Higher Sales & Loyalty: Builds repeat business.
Changing Preferences: Needs shift quickly, requiring adaptation.
Primary Market Research
Specific & Relevant: Tailored exactly to the business's needs.
Expensive: Time-consuming and costly to organize.
Secondary Market Research
Cheap & Quick: Immediately accessible with minimal cost.
Outdated Data: May not reflect current trends.
Quantitative Data
Easy to Analyze: Clear charts/trends can be drawn.
Lacks Detail: Does not explain why consumers behave a certain way.
Qualitative Data
Deep Insight: Explains consumer motivations and opinions.
• Hard to Compare: Subjective and difficult to quantify statistically.
Market Segmentation
Targeted Ads: Focuses promotional budget effectively.
High Costs: Creating multiple tailored products increases production expenses.
Market Mapping
Identifies Gaps: Highlights unfulfilled opportunities in the market.
Simplified View: Only compares two features at a time.
Competitive Environment
Drives Innovation: Forces business to improve quality/service.
Market Share Loss: High risk of losing customers to rivals.
Financial Aims & Objectives
Clear Direction: Helps allocate capital effectively.
Short-Term Focus: May prioritize short-term profit over long-term growth.
Non-Financial Aims
Personal Fulfillment: Aligns business with personal values.
Lower Profit Priority: May divert focus away from bottom-line survival.
Revenue, Costs & Profit
Financial Control: Identifies breakeven points and margin of safety.
Estimation Risk: Costs and revenues are forecasts, not guaranteed.
Cash & Cash Flow
Ensures Liquidity: Prevents insolvency by anticipating cash shortages.
Forecast Uncertainty: Unexpected expenses or delayed payments disrupt predictions.
Business Plan
Secures Finance: Essential for obtaining bank loans or investor funding.
Time Consuming: Takes significant time to research and write.
Sole Trader
Full Control: Owner makes all decisions and keeps all profits.
Unlimited Liability: Personal assets can be seized to pay business debts.
Partnership
Shared Workload: Combines diverse skills and capital.
Unlimited Liability: Partners are jointly responsible for debts
Private Limited Company (LTD)
Limited Liability: Shareholders only lose what they invested.
Complex Setup: Costly legal paperwork (Articles of Association)
Location Decisions
Cost Reduction: Cheap rent lowers overheads.
Trade-Offs: Prime locations are expensive; cheap areas lack footfall.
The Marketing Mix (4 Ps)
Competitive Advantage: Strong 4 Ps setup drives market share.
Costly: Promotion and product design require continuous investment
Stakeholder Conflicts
Diverse Perspectives: Forces business to consider wider impact.
Slower Decision-Making: Satisfying multiple groups delays action.
E-Commerce / Technology
Global Reach: 24/7 access to international customers.
High Setup Costs: IT infrastructure and cybersecurity are expensive.
Consumer Law & Employment Law
Brand Reputation: Compliance builds trust with workers and buyers
Compliance Costs: Training staff and adapting products costs money.
Interest Rates
Low Rates: Cheap loans encourage business expansion and consumer spending.
High Rates: Increases loan repayment costs and reduces consumer spending
Inflation & Unemployment
Low Inflation: Stable costs allow predictable long-term planning.
High Inflation: Rises raw material costs and squeezes profit margins.