Mass Media Wk4

Moore’s Law

Essentially states that processing power doubles from each generation at a steady rate

Types of Networks

centralised; decentralised; distributed

The First Internet

• ARPAnet (Advanced Research Project Agency network)

• The original internet

•  Academic reseach organisation with a defence contract by and for the military

Information Management - What are the two things and what do they do?

HTML

• Allowed for the coding and linking of websites

• Universal language between all OS

• Coupled with the WWW created a non-linear internet

 Browser

• Navigational tools of the Web that read HTML to create window-based pages

• Launched the commercialisation of the web

• Everything would be 0s and 1s without them

Internet cookies

 A cookie is a piece of data from a website that is stored within a web browser that the website can retrieve later. Cookies are used to tell the server that users have returned to a particular website and can track their movements and other user information

What is Opt-in?

An opt-in consent requires organisations/websites to obtain explicit consent from the user before collecting and processing their personal data. It refers to an affirmative action taken by the user indicating their consent to allow processing of their personal data

- You can opt-out and prevent this data collection

The Walled Garden

Knowingly and unknowingly accepting limitations of an outlet in relation to the internet is called The Walled Garden

  - Apps - instagram - Facebook - YouTube - Spotify

- Devices - Consoles - Smart TVs - Smart Phones

Convergence

Refers to the merging of different types of mass media such as Traditional Media, Print Media, Broadcast Media, New Media and the Internet, as well as portable and highly interactive technologies through digital media platforms such as smartphones.