46. marketing mix decisions

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4 Terms

1
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What is global marketing

The whole process of planning, producing, placing and promoting a companies products in a worldwide market

2
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What is a global brand

Brands that are recognised throughout much of the world

3
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What factors have led to an increases in global marketing and global brands

  • trading blocks

  • Improved communication

  • Improved transport

  • Grown for MINCs


4
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What makes the marketing mix differ

Is the business local or global

Does the business produce goods or services

Does the business sell into the mass or niche market

What is the businesses market structure (oligopoly etc)