Topic 7

A series of flashcards covering key concepts and strategies in Islamic Marketing related to tourism and hospitality.

What is the definition of Islamic Marketing according to Jafari (2012)?

Islamic Marketing is the study of marketing phenomena in relation to Islamic principles and practices within the context of Muslim societies.

What are the key ethical principles to apply in Islamic Marketing?

Ensure marketing is free from obvious prohibitions, conduct business with honesty and commendable character, and excel in standards.

What must be ensured in products and services for Islamic Marketing?

Products and services must be certified Halal and toyyiban, promoting characteristics of wholesomeness, purity, safety, and shariah compliance.

What are five strategies to implement Islamic marketing activities?

1. Consistently conforming to shariah, 2. Exhibiting distinctive characteristics, 3. Instilling assurance, 4. Embedding morality and conscience, 5. Embrace a customer-oriented approach.

What does the Islamic Marketing Mix include for the 'Product'?

In halal tourism, it includes ensuring travel offerings align with Islamic principles.

How should pricing strategies be approached in halal tourism?

They should balance financial sustainability with the economic burden on customers, possibly including discounts during peak travel seasons.

What is the significance of ethical distribution in halal tourism?

Distribution channels should create value and adhere to ethical practices that align with Islamic principles.

What should promotional activities in Islamic Marketing avoid?

They must avoid misleading information, sexual or emotional appeals, exploitation and ensure truthfulness.

What role do social media platforms play in Islamic tourism?

They enhance consumer empowerment, facilitating greater access to information and promoting communication using e-word-of-mouth.

What challenges do Islamic marketing strategies face?

Barriers include varying Halal standards, balancing religious and commercial interests, and cultural and language differences.