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experiment
-investigators manipulate one or more factors (independent) to observe the effect of some behavior or mental process (dependent)
correlational studies
-shows us how one trait is related to another
-usually shown through scatter plots
-measure of the extent to which two factors vary together and thus how well either factor predicts the other
meta analysis
-statistical method used to combine and analyze the results of many different studies on the same topic
-can give researches a bigger sample size, fix the weaker parts of smaller studies, and creates clear conclusions
survey research
-technique for ascertaining the self-reporting attitudes or behaviors of a particular group, usually by questioning a representative, random sample of the group
naturalistic observation
-observing and recording behavior in naturally occurring situations without trying to manipulate and control the situation
case studies
-observation technique in which one person is studied in depth in the hopes of revealing universal principles
-often suggest directions for future studies
longitudinal studies
-research in which the same people are restudied and retested over a period of time
cross-sectional studies
-study in which people of different ages/races/etc are compared with one another at a single point in time
mean
the average
median
when numbers are in numerical order it is he number in the middle
mode
number that appears most often in a data set
standard deviation
typical amount that data values differ from the mean
random selection
every person in the entire group has an equal chance of participating
random assignment
assigning participants to experimental and control groups by chance, thus minimizing preexisting difference between those assigned to different groups
confounding variables
factor other than the independent variable that might produce an effect in the experiment
independent variable
the experimental factor that is manipulated
dependent variable
outcome factor; variable that may change in response to manipulations of the independent variable
experimental group
group that is experiencing the treatment
control group
group that is not exposed to the treatment