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What is the cognitive approach?
It studies mental processes such as memory, perception, thinking and decision-making. It often views humans as information processors and investigates how cognition influences behaviour. Example: expectations can affect how a person interprets an ambiguous situation.
What is cognitive processing?
The mental operations involved in receiving, encoding, storing, retrieving and using information. Memory, schema processing and decision-making are examples.
What is the multi-store model of memory?
Atkinson and Shiffrin's model proposes sensory memory, short-term memory and long-term memory. Information may pass between stores through attention and rehearsal. The model distinguishes stores by duration, capacity and function.
What is sensory memory?
A brief store that retains incoming sensory information for a very short period. Attention determines which information receives further processing.
What is short-term memory in the multi-store model?
A limited-capacity store that temporarily holds attended information. Without rehearsal, information may be lost; rehearsal can support transfer into long-term memory in the model.
What is long-term memory?
A relatively enduring memory store with a potentially very large capacity. Information can be retained over extended periods, although retrieval is not always accurate.
What is the working memory model?
Baddeley's model describes working memory as an active system with a central executive, phonological loop, visuospatial sketchpad and later-added episodic buffer. It explains temporary processing of verbal and visual-spatial information.
What does the central executive do?
It directs attention and coordinates working-memory processes. It has limited capacity and helps allocate resources to tasks.
What is the phonological loop?
The working-memory component that temporarily maintains verbal and speech-based information. It is commonly described as including a phonological store and articulatory rehearsal process.
What is the visuospatial sketchpad?
The working-memory component that temporarily maintains and manipulates visual and spatial information, such as mentally rotating an object.
What is the episodic buffer?
A component added to the working memory model to integrate information from different sources into a temporary, multidimensional representation linked with long-term memory.
What is a cognitive schema?
A mental framework that organizes knowledge, beliefs and expectations. Schemas help interpret new information efficiently but can also influence perception and memory.
What is top-down processing?
Processing guided by prior knowledge, expectations or schemas. It helps interpret ambiguous information but can cause people to perceive what they expect rather than what is present.
What is bottom-up processing?
Processing that begins with incoming sensory information and builds toward interpretation. It emphasizes stimulus features rather than relying primarily on prior expectations.
What is reconstructive memory?
The idea that remembering involves reconstructing an event rather than replaying an exact recording. Schemas, later information and expectations can alter what is recalled.
What is the misinformation effect?
A distortion of memory caused by misleading information introduced after an event. It demonstrates that post-event wording or information can influence later reports.
What is confirmation bias?
The tendency to seek, interpret or remember information in ways that support existing beliefs, while discounting contradictory evidence.
What is intuitive thinking?
Fast, relatively automatic thinking that requires limited conscious effort. It can be efficient but is more vulnerable to cognitive biases and heuristics.
What is rational or controlled thinking?
Slower, intentional thinking that involves deliberate analysis and effort. It can help assess alternatives and reduce some biases, but it is not guaranteed to produce correct decisions.
What is a heuristic?
A mental shortcut used to make judgments quickly. Heuristics can be useful under time pressure but can also produce systematic errors.
What is framing?
The way information is presented can influence decisions even when the underlying options are equivalent. For example, a treatment described in terms of survival may be judged differently from one described in terms of mortality.
What did Peterson and Peterson (1959) investigate?
Aim: investigate short-term memory duration when rehearsal is prevented. Method: laboratory experiment using consonant trigrams and a distracting counting task. Recall declined as the delay increased. This supports rapid loss from short-term memory without rehearsal, although interference may also explain forgetting. Exact sample and statistics: [verify].
How does Peterson and Peterson (1959) support the multi-store model?
Recall declined when rehearsal was prevented, supporting the idea that short-term memory is limited and temporary. However, counting introduces interference, so the results do not establish that decay alone caused forgetting.
What did Glanzer and Cunitz (1966) investigate?
Aim: investigate the serial-position effect in free recall. Participants recalled word lists; an interfering task before recall reduced the recency effect. This supports a distinction between short-term and long-term memory contributions. Exact sample and statistics: [verify].
How does Glanzer and Cunitz (1966) support the multi-store model?
The recency effect was reduced by a distractor task, consistent with recently presented items relying on a temporary store. The primacy effect was more persistent, consistent with rehearsal and long-term storage. This supports, but does not conclusively prove, separate stores.
What did Bransford and Johnson (1972) investigate?
Aim: examine how context affects comprehension and memory. Participants heard a passage that was difficult to understand without a relevant context; providing context before the passage improved comprehension and recall. This supports schema theory. Exact sample and statistics: [verify].
How does Bransford and Johnson (1972) support schema theory?
Providing a relevant context before an ambiguous passage improved understanding and recall. This suggests prior knowledge helps organize incoming information, making it easier to encode and retrieve.
What did Kahneman and Tversky (1974) investigate?
They examined heuristics and biases in judgment under uncertainty. Their research showed that people often use shortcuts such as representativeness and availability, which can produce systematic errors. The article synthesized several experiments; do not treat it as one experiment with a single sample.
How does Kahneman and Tversky (1974) explain decision-making errors?
People use heuristics to make judgments quickly. These shortcuts reduce effort but may cause predictable biases when judgments rely on similarity or ease of recall rather than relevant statistical information.
What did Loftus and Palmer (1974) investigate?
Aim: investigate whether wording of questions influences memory for a car accident. In the first experiment, 45 students watched accident films and estimated speeds after different verbs were used. Stronger verbs produced higher estimates. In a second experiment, the word “smashed” increased reports of broken glass. Exact group statistics: [verify].
How does Loftus and Palmer (1974) support reconstructive memory?
Changing the verb in a post-event question altered participants' speed estimates. This suggests memory reports can be influenced by later language, although response bias is an alternative to a genuine change in stored memory.
What is a limitation of Loftus and Palmer (1974)?
The filmed accidents and speed estimates may lack real-world emotional involvement. Participants may have changed their answers because of the wording without their actual memories changing. Therefore, the study supports post-event influence but does not settle the precise mechanism.
Describe one model of memory. (PEEL)
Point: the multi-store model proposes distinct memory stores. Evidence: Glanzer and Cunitz (1966) found that a distractor reduced the recency effect. Explain: this is consistent with a temporary short-term store. Link: the results support the model, but alternative explanations and other memory models must also be considered.
Explain how schemas influence memory. (PEEL)
Point: schemas organize information using prior knowledge. Evidence: Bransford and Johnson (1972) found that relevant context improved understanding and recall of an ambiguous passage. Explain: context helps people organize new information. Link: schemas support efficient processing but may also distort memory.
Discuss the reliability of cognitive processes. (SEEL)
Statement: cognitive processes are useful but not perfectly reliable. Evidence: Loftus and Palmer (1974) found that question wording influenced eyewitness estimates. Explain: recall can be reconstructed using post-event information. Evaluation: laboratory realism and response bias are limitations. Link: memory reports should be assessed critically rather than assumed to be exact records.
Evaluate one model of memory. (PEEL)
Point: the multi-store model provides a clear framework for memory. Evidence: Peterson and Peterson (1959) found that recall declined when rehearsal was prevented. Explain: this supports a temporary short-term store. Evaluation: interference may explain forgetting, and the model simplifies memory. Link: it is useful but does not capture every aspect of memory.