Intro to Media Exam 1

Media

The means people use to communicate and exchange information.

Mass media

Forms of communication used to reach a larger audience

Social media

platforms and technologies used to generate share and aggregate information, user generated content

Media literacy

the ability to access, analyze and create various media forms

Synchronous vs asynchronous communication

synchronous is communicating face to face and asynchronous is not getting immediate feed back or not face to face

Digital divide

refers the discrepancy in access and ability to use different forms of media and technology

Repeal of the fairness doctrine

the requirement of news stations to equally report contrasting viewpoints on matters of public interest

Telecommunications act

removed the restrictions on how many radio and television stations a company could own

Net neutrality

since these companies use public resources internet cannot alter the quality of your internet based on certain media

Economy of scale

mass production at lower replicating cost

Advertising

companies take money from other companies to promote products or services

Surveillance

media helps us know what going on in the world

Horizontal integration

growth where company merges with another company in the same supply chain.

Broadcasting vs narrowcasting

broadcasting is looking for a larger demographic while narrowcasting is looking for a more niche audience

Vertical integration

company take control of supply chain via raw material sourcing

Post modernism

reality is dependent on lived experience and dispositions, society doesn’t rely on the same rigid sets of rules

Political economy of media

who owns production and what are there motivation

Gatekeeping

the act of controlling or withholding access to resources and information

Agenda setting

mass media does tells people what to think

Media framing

how to think about news media

Priming

a cog phenomenon where exposure to a piece of media activates specific concepts or memories

cultivation

long term exposure to media gradually chapes how viewers perceive social reality

Literacy

the ability to read, write and think critically about said content

Printing press

the technology that allowed for the industrial creation of literature or written content

First amendment and censorship

written words, expressive actions and symbolic conduct intendent to convey a message

Laswell’s model of communication

who, message, medium, respondent and effect

Marshall

the medium that we use to communicate our message can be as important as the message itself