"Psychology is the scientific study of behaviour and mental processes."
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Empirical Approach
Relying on observation as a means of data collection in scientific investigations.
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Behaviour
Everything that can be registered, including overt actions, gestures, facial expressions, verbal responses, and endocrine reactions.
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Mental Processes
Invisible psychological activities such as attention, perception, memory, and thinking that cannot be directly observed.
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Construct
Any theoretically defined variable (e.g., violence, memory, anxiety, attraction) constructed based on theory.
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Operationalization
Expressing a theoretical construct in terms of observable behaviour to make it measurable in research.
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Research
The creation of new knowledge and/or the use of existing knowledge in a new and creative way to generate new concepts, methodologies, and understandings.
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Quantitative Research
Research using numerical data to establish universally applicable laws (nomothetic approach) describing behaviour across large groups.
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Qualitative Research
Research using textual data (transcripts, observational notes) to achieve an in-depth understanding of experiences and meanings (idiographic approach).
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Independent Variable (IV)
The variable manipulated by the researcher in an experiment.
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Dependent Variable (DV)
The variable expected to change as a result of manipulating the independent variable.
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Control Group
The group of participants that does not receive the experimental treatment/manipulation, providing a baseline comparison.
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Independent Measures Design
An experimental design involving random allocation of participants into different groups (e.g., experimental vs. control) for comparison.
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Matched Pairs Design
An experimental design where participants are paired based on specific matching variables before being assigned to different groups.
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Repeated Measures Design
An experimental design where the exact same participants take part in every condition of the experiment.
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Counterbalancing
A technique used in repeated measures designs to eliminate order effects by reversing the sequence of conditions for different participant groups.
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Validity
The accuracy of a measurement or the extent to which a test truly measures what it is intended to measure.
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Reliability
The consistency of a measurement across repeated trials under identical conditions.
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Construct Validity
Refers to how well an operationalized test or instrument measures the theoretical concept it is intended to assess.
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Internal Validity
The extent to which a study can establish a true causal relationship between the IV and DV without interference from confounding variables.
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External Validity
The extent to which research findings can be generalized beyond the study (includes population and ecological validity).
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Population Validity
The extent to which findings can be generalized from the sample group to the broader target population.
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Ecological Validity
The extent to which findings can be generalized from a controlled laboratory environment to real-world settings.
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Confounding Variable
An extraneous variable that influences both the IV and DV, creating false associations and causing bias.
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Demand Characteristics
A threat to internal validity where participants guess the study's purpose and unconsciously alter their behaviour to fit it.
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Double-Blind Design
A research setup where neither the participants nor the experimenters know who receives the treatment until the study ends (prevents experimenter bias).
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Target Population
The entire group of individuals to which the results of a research study are intended to be generalized.
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Sample
The specific subset of individuals selected from the target population to take part in the study.
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Representativeness
When a sample accurately reflects all the essential characteristics of the overall target population.
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Random Sampling
A probability sampling technique where every member of the target population has an equal chance of being selected.
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Stratified Sampling
A probability sampling technique where participants are selected to reflect the exact proportions of key characteristics found in the target population.
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Purposive Sampling
A non-probability sampling technique where participants are selected based on predetermined criteria, without strict sample proportions.
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Theoretical Sampling
A form of purposive sampling where data collection continues until data saturation is reached (no new information emerges).
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Data Saturation
The point in qualitative research where adding new participants yields no new information or insights regarding the theoretical model.
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Convenience Sampling
A non-probability sampling technique where participants are chosen simply because they are easily available and accessible.
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Snowball Sampling
A non-probability sampling technique where initial participants refer or recruit other eligible acquaintances to join the study.
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Volunteer Sampling
A non-probability sampling technique where participants self-select or volunteer to participate in response to an invitation.