chapter 7: principles of design

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12 Terms

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symmetrical balance

-same on each side

<p><strong>-same on each side</strong></p>
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asymmetrical balance

-different but still has unity

<p><strong>-different but still has unity</strong></p>
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radial balance

-visual elements spread outwards from a central point

<p><strong>-visual elements spread outwards from a central point</strong></p>
4
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focal point

-area with main center of attention

<p><strong>-area with main center of attention</strong></p>
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afocal

-no focal point

<p><strong>-no focal point</strong></p>
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multiple focal points

⬅

<p><span data-name="arrow_left" data-type="emoji">⬅</span></p>
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scale

-relative size of an object compared to standard norm

<p><strong>-relative size of an object compared to standard norm</strong></p>
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proportion

-size & relationship between different parts

<p><strong>-size &amp; relationship between different parts</strong></p>
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pattern

-repeating the same shape

<p><strong>-repeating the same shape</strong></p>
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repetition

-reacurence of visual elements

<p><strong>-reacurence of visual elements</strong></p>
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unity & variety relationship

unity → harmony & order

variety → different contrasting elements

<p><strong>unity → harmony &amp; order</strong></p><p><strong>variety → different contrasting elements </strong></p>
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why have postmodernists tended to emphasize variety over unity?

-they believe that universal, all-encompassing frameworks inevitably suppress individual differences, unique local cultures, & marginalized voices