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market
A platform either online or tangible where buyers and sellers can meet to sell or exchange goods and services
Sub market
A smaller part of a wider market
Demand
The amount of a good or service consumers are willing and able to purchase at different prices
Notional demand
The desire to buy a product
Effective demand
The ability and willingness to buy a product
What does an increase in price cause in demand
Contraction
What does. A price decrease cause in demand
Expansion
Consumer surplus
Difference between what consumers are willing to pay for a good or service and what they actually pay
Calculation of total revenue
Price x quantity
Factors affecting demand
Trends, season, income, preference
Normal goods
Foods we consume more of as income increases. Eg restaurants
Inferior goods
Goods we consume less of as income increases. Eg bus travel
Supply
The quantity of a good or service producers are willing and able to provide at different prices over time
Calculation of profit
Total revenue - costs
If price goes up what happens to supply
Increase in supply
Producer surplus
The difference between what a producer is willing to sell a good or service at and what they actually sell it for
Factors affecting supply
Conflict, costs, weather
What does price cause the supply curve to do
Not shift
What does a left shift in supply curve cause
Increased price
3 functions of price mechanism
Signalling, rationing, transmission of preferences
define the price mechanism
how the decisions of consumers and businesses interact to determine the allocation of resources
what does a change in price cause on demand curve
movement along the line
Signalling function
Shows producers where to match supply with consumer demand as it fluctuates
Rationing function
Prices reflect scarcity of resources when demand in a mark out outstrips supply
Transmission of preferences
Consumers sending information about there changing needs to producers
Market equilibrium
Where demand and supply are equal
Disequilibrium
Where supply and demand aren’t equal
When supply is greater than demand what happens to price
Price will fall
When demand is greater than supply what happens to price
Price will increase
What happens to price and output if demand curve shifts right
Both increase
What happens to price and output if demand curve shifts Left
Both decrease
What happens to price and quantity when supply curve shifts left
P increase, Q decrease
What happens to price and quantity when supply curve shifts right
P decrease, Q increase