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Bottom-Up Processing
Starts with raw sensory information and builds up to brain's interpretation.
Top-Down Processing
Starts with brain's expectations to interpret incoming stimuli.
Closure (Gestalt Principle)
Filling in missing gaps to perceive a complete object.
Figure and Ground (Gestalt Principle)
Segregating an object from its surrounding environment.
Cocktail Party Effect
Tuning out background noise but noticing personally significant information.
Change Blindness
Failing to notice a visual change in the environment.
Binocular Cues
Depth cues that require both eyes for perception.
Retinal Disparity
The difference between visual images projected onto each retina.
Monocular Cues
Depth cues that require only one eye, visible in 2D images.
Perceptual Constancies
Perceiving an object as unchanging despite changes in the retinal image.
Concept
A mental grouping of similar objects, events, or ideas.
Prototype
The best or most ideal example representing a concept.
Schema
A mental framework used to organize and interpret information.
Algorithm
A step-by-step procedure that guarantees a correct solution.
Heuristic
A mental shortcut used to solve problems quickly, but prone to errors.
Mental Set
Sticking to a problem-solving strategy that has worked in the past.
Priming
Earlier exposure to a stimulus influencing later thoughts or behavior.
Framing
The way information is presented affects how it is perceived.
Sunk-Cost Fallacy
Continuing an endeavor due to previously invested resources.
Executive Functions
Cognitive processes allowing planning, attention, and organization.
Divergent Thinking
Generating multiple creative solutions to a problem.
Convergent Thinking
Narrowing down options to find the best solution.
Explicit Memory
Memory that can be consciously recalled and described.
Episodic Memory
Memory for personal life events.
Semantic Memory
Memory for general facts and knowledge.
Implicit Memory
Memory that is not easy to verbalize; includes skills and habits.
Long-Term Potentiation (LTP)
Strengthening of synaptic connections based on frequent activity.
Central Executive (in Working Memory)
Directs focus and coordinates sub-systems of working memory.
Phonological Loop
Handles verbal and auditory information in working memory.
Visuospatial Sketchpad
Handles visual and spatial information in working memory.
Multi-Store Model of Memory
Model describing memory stages: Sensory Memory, Short-Term Memory, Long-Term Memory.
Method of Loci
Using spatial locations to enhance memory recall.
Chunking
Grouping data into larger, meaningful units for easier recall.
Spacing Effect
Superior retention and recall from distributed practice over cramming.
Primacy Effect
Better recall for items at the beginning of a list.
Recency Effect
Better recall for items at the end of a list.
Independent Variable (IV)
The factor that is manipulated in an experiment.
Dependent Variable (DV)
The outcome measure in an experiment.
Random Assignment
Distributing participants into groups by chance to ensure comparability.