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Market
An institution that brings buyers and sellers together so that they can interact and transact with each other.
Price System
A name given to the market economy because prices provide considerable information to both buyers and sellers.
Demand
The maximum amount of a product that buyers are willing and able to purchase over some time at various prices, ceteris paribus.
Demand Curve
The demand curve shows how much of a good consumers are willing to buy at each price, sloping downward: As price falls, quantity demanded rises.
Law of Demand
As price increases, quantity demanded decreases because buyers often have limited budgets, find substitutes, or reconsider if the product is 'worth it.'
Determinants of Demand
Nonprice factors that shift the demand curve, including tastes and preferences, income, prices of related goods, number of buyers, and expectations about future prices.
Normal Goods
Goods for which demand increases as incomes increase.
Inferior Goods
Goods for which demand decreases as incomes increase.
Price of Substitutes
If the price of Good A increases, the demand for Good B increases.
Price of Complements
If the price of a good increases, the demand for its complement decreases.
Expectations
A change in consumers' expectations about future prices, a good's availability, or their own income can influence demand.
Change in Demand
A change in demand occurs when one or more of the determinants of demand change, shifting the entire demand curve.
Supply
The maximum amount of a product that sellers are willing and able to offer for sale over some time at various prices, ceteris paribus.
Law of Supply
Price and quantity supplied are positively related; as prices rise, quantity supplied increases.
Higher prices
Greater potential profits and more incentive to produce.
Ceteris paribus
Holding all else constant.
Determinants of Supply
Nonprice factors that shift the supply curve left or right.
Production technology
Better methods that increase supply.
Costs of resources
Cheaper inputs that boost supply.
Supply increase due to resource costs decrease
If resource costs decrease, supply increases (curve shifts right).
Supply decrease due to resource costs increase
If resource costs increase, supply decreases (curve shifts left).
Prices of related commodities
Changes in the price of one good can affect the supply of another when two goods are substitutes in production.
Number of sellers
Anticipated future prices influence supply today; more sellers shift the supply curve right.
Taxes and subsidies
Taxes decrease supply; subsidies increase supply.
Market Equilibrium
Occurs when quantity supplied equals quantity demanded (Qs = Qd).
Equilibrium price
The price at which Qs equals Qd.
Equilibrium quantity
The output at which Qs equals Qd.
Surplus
Occurs when quantity supplied exceeds quantity demanded.
Shortage
Occurs when quantity demanded exceeds quantity supplied.
Price Adjustment in Surplus
Falls to restore balance.
Price Adjustment in Shortage
Rises to restore balance.
Increase in Demand
Shifts the demand curve to the right, resulting in higher equilibrium price and quantity.
Decrease in Demand
Shifts the demand curve to the left, resulting in lower equilibrium price and quantity.
Increase in Supply
Shifts the supply curve to the right, resulting in lower equilibrium price and higher equilibrium quantity.
Decrease in Supply
Shifts the supply curve to the left, resulting in higher equilibrium price and lower equilibrium quantity.
Alfred Marshall
Pioneered modern supply and demand analysis and introduced price elasticity of demand.