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Memory
The capacity to store and retrieve information in order to facilitate learning
Encoding
The process of taking information from the world, including our internal thoughts and feelings, and converting it to memories
Storage
The maintenance of information in the brain for later access
Retrieval
The process of bringing to mind previously encoded and stored information
Multistore model of memory
A model proposing that information flows from our sense through three storage levels in memory: sensory, short term, and long term

Sensory memory
A storage level of memory that holds sensory information on the order of milliseconds to seconds
Short-term memory
A storage level of memory where information can be held briefly, from seconds to less than a minute
Long term memory
A storage level of memory where information can be held for hours to many years and potentially a lifetime
Iconic memory
A rapidly decaying store of visual sensory information
Echoic memory
A rapidly decaying store of auditory sensory information
Chunking
The process of grouping stimuli together in chunks in working memory to increase the amount of information stored in short-term memory
Working memory
A component of memory that allows for both the short-term storage and manipulation of information in real time
Rehearsal
The holding of information in the brain through mental repetition
Phonological loop
the part of working memory that holds and processes verbal and auditory information
Visuospatial sketchpad
A component of working memory where we create mental images to remember visual information
serial position curve
graph depicting both primacy and recency effects on people's ability to recall items on a list
Recency effect
tendency to remember words at the end of a list especially well
Primacy effect
tendency to remember words at the beginning of a list especially well
Amnesia
loss of memory
Anterograde amnesia
an inability to form new memories
Retrograde amnesia
A form of amnesia in which access to memories prior to brain damage is impaired, but the individual can store new experiences in long-term memory
Levels of processing
the multiple levels at which encoding can occur, ranging from shallow to deep
Shallow encoding
Encoding based on sensory characteristics, such as how something looks or sounds
Deep encoding
Encoding based on an event's meaning as well as connections between the new event and past experience
Semantic encoding
the encoding of meaning, including the meaning of words
Self-referential encoding
Encoding based on an event's relation to our self-concept, which leads to enhanced memory for the event
Explicit memory
A form of memory that involves intentional and conscious remembering
Implicit memory
A form of memory that occurs without intentional recollection or awareness and can be measured indirectly through the influence of prior learning on behavior
Procedural memory
A type of implicit memory related to the acquisition of skills
Priming
The increased ability to process a stimulus because of previous exposure
Affective conditioning
A form of conditioning in which a previously neutral stimulus acquires positive or negative value
Fear conditioning
the process of classically conditioning animals to fear neutral objects
Episodic Memory
The explicit recollection of personal experience that requires piecing together the elements of that time and place
Semantic Memory
Explicit memory supporting knowledge about the world, including concepts and facts
Retrospective Memory
Memory for things we have done in the past
Prospective memory
Memory for things we need to do in the future
Consolidation
The process whereby memory storage is integrated and becomes stable in the brain
Reconsolidation
Reactivation of consolidation by retrieving a memory, making the memory susceptible to change
Hebbian learning
neurons that fire together wire together
Long-term potentation
A mechanism that creates enduring synaptic connections, which results in increased transmission between neurons
Flashbulb memories
A vivid memory for an emotionally significant event, thought to be permanent and detailed, as if frozen in time like a photograph
Free recall
Accessing information from memory without any cues to aid your retrieval
Retrieval cues
Information related to stored memories that helps bring the memories back to mind
Cued recall
A form of retrieval that is facilitated by providing information related to the stored memory
Recognition
A form of retrieval that relies on identifying previously seen or experienced information
Encoding specificity principle
The idea that retrieval is best when the present context recreates the context in which information was initially encoded
State-dependent retrieval
The increased likelihood of remembering when a person is in the same state during both encoding and retrieval
Mood-dependent retrieval
The increased likelihood of remembering when a person is in the same mood during both encoding and retrieval
Forgetting curve
The retention of information over various delay times
Retroactive interference
The disruptive effect of new learning on the recall of old information
Proactive interference
The disruptive effect of prior learning on the recall of new information
Tip-of-the-tongue phenomenon
A failure to retrieve information despite confidence that it is stored in memory
Motivated forgetting
Willful forgetting of information so that it is less likely to be retrieved later
Weapon focus
eyewitnesses focus on one important aspect of an event and ignore details
misinformation effect
The decreased accuracy of episodic memories because of information provided after the event
Imagination inflation
a memory phenomenon in which vividly imagining an event markedly increases confidence that the event actually occurred
Source memory
recall of when, where, and how information was acquired
Source amnesia
attributing to the wrong source an event we have experienced, heard about, read about, or imagined
reality monitoring
The process of deciding whether memories are based on external sources (our perceptions of actual events) or internal sources (our thoughts and imaginations).
Source monitoring
The process of making attributions about the origins of memories.
Reminiscence bump
A time of prominent memory making between adolescence and early adulthood
Learning
An enduring change in behavior resulting from prior experience
Associative learning
A form of learning that involves making connections between stimuli and behavioral responses
Nonassociative learning
A form of learning that involves a change in the magnitude of an elicited response with repetition of the eliciting stimulus
Habituation
A form of nonassociative learning by which an organism becomes less responsive to a repeated stimulus
Sensitization
A form of nonassociative learning by which an organism becomes more sensitive, or responsive, to a repeated stimulus
Dishabituation
The recovery of a response that has undergone habituation, typically as a result of the presentation of a novel stimulus
Classical conditioning
A passive form of learning by which an association is made between a reflex-eliciting stimulus and other stimuli
Unconditioned Stimulus
A stimulus that produces a reflexive response without prior learning
Unconditioned response
The response that is automatically generated by the unconditioned stimulus
Conditioned Stimulus
A stimulus that has no prior positive or negative association but comes to elicit a response after being associated with the unconditioned stimulus
Conditioned response
A response that occurs in the presence of the conditioned stimulus after an association between the conditioned and unconditioned stimulus is learned
Acquisition
The initial learning of an association between the unconditioned and conditioned stimuli during classical conditioning
Generalization
The tendency to respond to stimuli that are similar to the conditioned stimulus, so that learning is not tied too narrowly to a specific stimulus
Discrimination
Learning to respond to a particular stimulus but not to similar stimuli, thus preventing overgeneralizations
Extinction
An active learning process in which there is a weakening of the conditioned response to the conditioned stimulus in the absence of the unconditioned stimulus
Spontaneous Recovery
The reappearance of an extinct behavior after a delay
Blocking
A classical conditioning phenomenon whereby a prior association with a conditioned stimulus prevents learning of an association with another stimulus because the second one adds no further predictive value
Preparedness
The species specific biological predisposition to learn some associations more quickly than other associations
Conditioned taste aversion
A classically conditioned response where individuals are more likely to associate nausea with food than with other environmental stimuli
Scapegoat foods
Foods used in chemotherapy to avoid conditioned taste aversions to other meals. For example, doctor's will give kids a piece of candy before chemotherapy, so the kids have a taste aversion to the candy rather than whatever they ate before.
Operant conditioning
A mechanism by which our behavior acts as an instrument or tool to change the environment and, as a result, voluntary behaviors are modified
Law of effect
The idea that behavior is a function of its consequences-actions that are followed by positive outcomes are strengthened, and behaviors that are followed by negative outcomes are weakened.
Reinforcement
A consequence that increases the likelihood that behavior will be repeated
Punishment
A consequence that decreases the likelihood that a behavior will be repeated
Primary Reinforcers
A consequence that is innately pleasurable and/or satisfies some biological need
Secondary Reinforcers
A learned pleasure that acquires value through experience because of its association with primary reinforcers.
Positive Reinforcement
The presentation of a positive stimulus, leading to an increase in the frequency of a behavior
Negative reinforcement
The removal of a negative stimulus, leading to an increase in the frequency of a behavior
Positive punishment
The presentation of a negative stimulus leading to a decrease in the frequency of a behavior
Negative punishment
The removal of a positive stimulus, leading to a decrease in the frequency of a behavior
Premack Principle
The idea that activities individuals frequently engage in can be used to reinforce activities that they are less inclined to do
IE: You can't eat dessert until you eat your vegetables
Shaping
The process by which random behaviors are gradually changed into a desired target behavior
Instinctive Drift
An animal's reversion to evolutionarily derived instinctive behaviors instead of demonstrating newly learned responses
Continuous Reinforcement Schedule
A reinforcement schedule in which a behavior is rewarded every time it is performed
Partial reinforcement schedule
A reinforcement schedule in which a behavior is rewarded only some of the time
Fixed-ratio schedule
A reinforcement schedule in which a specific number of behaviors are required before a reward is given
Variable-ratio schedule
A reinforcement schedule in which an average number of behaviors are required before a reward is given
Fixed-interval schedule
A reinforcement schedule based on a fixed amount of time before a reward is given
Variable-interval schedule
A reinforcement schedule based on an amount of time between rewards that varies around a constant average