marketing impact: 1. the purpose & contribution of marketing; 1.2 the scope of marketing activities

1.2.1 contribution to corporate plans & marketing planning

m contributes to corporate/strategic planning: providing info & insights about c/competitors/wider market, contribution: understand current & future needs/identify market o&t/assess competitors & org market position/recommend changes: products, services, pricing, comms/set org objectives/develop strategies & tactics to achieve objectives/support org growth & change - m coordinates growth-related activities by researching market/bringing info together into plan/identifying changes to achieve objectives; m planning: converts market info into organised approach to achieve m & objectives, activities: analysis (market research/c feedback/env scanning), planning (m plans/comp monitoring), implementation (m campaigns/ad/PR/direct mail), control (internal comms/reports/newsletters/blogs), helps connect info & objectives with practical action & monitoring, contributes to corporate plans by ensuring m objectives & activities support org wider strategy

1.2.2 cross-functional working

1.2.3

1.2.4

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1.2.8

1.2.9