Test 1 study

Media analysis & critique – what is it? how do you do it? why?

5 Stepts
Anticipation
Expirience
Discussion
Analysys
Interpratation
Evaluation
Apropriation
Find the meaning of a text.

TISCA (integrated approach to media studies)

Loop/circut of culture that informs itself. Happened to country music /astetich.

Media as culture

Cultural forum-Space to express ideas and cultural concerns to work through them. Reflection of socioty

cultural forum (issue of mass concern) 1983 times, 2013 is cable. based on acssess. monoculture.

Mass media

1900-1980s

Mass comuniation for profit.

Scheduled routine
transition vs ritual model mesurable audience
Socioty making everyone gets the same info. (could not escape it)
Described as appealing to lowest common denominator.
disrupting, homogenizing

Media change relationships to time, space, other people – how? examples?

TV might be gendered. people spend more/less time talking. Changes space in the room. might become less of a family thing more of a me thing might talk less bc of flow.

Society-making media

Everyone gets same info Cultural forum, seen by many, 1900-80s, made to start duscussion. lowest common senomenator

Segment-making media

Post golden age tv where now at mosot 3% of population will watch the same thing. No longer a dicussion. very spesific to a target audience. 90s and beyond.

Timeline from mass media to 2000s

Commercial media system (e.g. US system) – everything mentioned in class about this, including definition, funding models (past & present), art + business, impact on

media landscape, audiences, competition, etc.

Comerciak media system used to have

Changes to advertising over time – sponsorship, live ads, ad spots, product placement,

sponsored content, subscription, targeted ads, selling data, etc

Started as sponsorships and live ads till quiz show scandel then switched to ad spots and current placement

Changes to power and money flows in early broadcasting before and after quiz show

scandals

Single sponsor made programs (40s-60s)
Shows/panelists were scripted (64000) Q (1958)

Networks now produced shows

ads may be sponsered, 15-30 -60 sec spot ads interupt show.

Newspaper chains

Media conglomeration

6 comps own 90% of media. Huge layoffs. Negotiation fric. 1930s to mid 50s is when it starts.

Vertical integration

if you make movies then u buy equipmesnst and actors and sets. ( basically what you need to film

Horizontal integration

Helps with synergy and ip if u have spiderman u can make shows and toys and movies.

Synergy

Evrything flows across sectors

Golden Age of Television – including but not limited to: early experiences of television; early

television industry; advertising models; types of texts

40s-60s contains live ads and sponsors. sponsors are the ones that make content.

dead centrism. Live ads, Teleplays, high quality, wasteland. Sponsors have power.

for urban citizins, family friendly,no discussion, popular and aclaimed

flow= non stop tv, keeps atention, spesific slots, dont know when break ends

The meaning of “live” television

television from the golden age it would be broadcasated one time and no ther time had to be there to view it. It was recorded all at once. Not cuts and edits.

Teleplays

spesofocaly made fpor tv. it had very complex plots. episodic. recorded and sent once never again. critically aclaimed.

“dead-centerism programming”

Refers to golden age tv programing that tried to appeal to as many people as possible.

Appointment viewing

back in the golden age you had to set aside a spesific time to view tv same still hapens with movies.

Flow

planned broadcasting, esential for american tv. keeps atentipn, non stop tv spesific audience for tv slots. sont know when the break ends.

present in both the now and golden age.

Television as cultural forum

Tv woild be watch by majoor part of pop. all geting the same thing. During 80s media would bring up topic that was realavent. The people then would discuss the topic.

2nd Golden Age of television (late 90s-2000s)

Complex dramas/melp drams

it feels high quality

Operational aesthetic. male centric with anti heros.

usually fit in gender roles

breaking bad dexter. critalcally aclaimed, says stuff uses metaphors that are complex but easy to follow.

Narrative complexity

soap pera would fit into this. alot of moving parts in plot. common in second golden age. marker of quality.

Operational aesthetic

90-2000s, making evident within the show the effort that goes into making the text. Wow, the production is cool, and the camera angles, and we see the cameras are so high-tech.

Vast wasteland

1961 Quality media

TV needs to be created with public interest in mind, not there

What makes/ creates qaulity?
livness,cultural forum, complexity.

need to serve public not comercial system.

“Quality” media texts

Complexity, great naratives, but easy to follow,cultural recogonition, leans into gender norms and political views. not just feel nice but also meanigful. Serves the people.

Quality” media audiences

Mass audience

appeared during golden age to early 90s tv before segmentation. tv during these time were either dead centrist to appeal to as many people as possible. Or they would bring up an issue then leave the audience to have a discussion.

Audience fragmentation

starting in 90s to now there is no longer mass media. audience in much smaller chunks. Audience seperate because of the mass amount of options.

Audience segmentation

It is now about apealing to a niche for a spesific people then mass. now groups are sterotyped and catogorized into what they like.

Ownership & ideology – what is this referring to?, examples, debates and/or differing perspectives

now that elon owns x much less strick governence of the platform that allows for more hateful content.more harm less acountabillity

Does it matter who owns the media? – arguments for, arguments against, examples

Technopanics

A moral thing, risk to socioty as a whole. streses change of staus qoue. Panics due to tech phones doors wlakmen. Usually panic leads to bad study that goes to news then the gov reacts.

Technological determinism, social shaping of technology (SST), technological solutionism

Technology is sole cause of action and change. Its inevitble and we have no agency
People shape tech to fit the socioty then the tech shapes the people (resiiprocal)
There are complex but clear social probloms and technology can solve these issues.

Borrowed cultural traditions

TikTok as television – all key terms and concepts on slide and from Michael Newman

reading; how is TikTok similar and different from television

Tiktok has flow. less quality, interact dif, stilll has fandoms. and tech choises engineered affect contet made affordancses.

Affordances; social media affordances; how affordances (technology) shape text

Lecture & section materials from Oct 13

the way something is made affects how we interact with it. How does having followers and profiles affect what content gets made.

Current events – FCC removing “ownership cap”; Paramount/Skydance + Warner Bros

merger; social media ownership changes & ideology; FB/Meta whistleblower & lawsuits

Readings: Jonathan Gray’s arguments and examples about art + industry; Michael

Newman’s reading on TikTok as television

Screenings: Father Knows Best, “Kathy Becomes a Girl”; All in the Family, “Draft Dodger”,

Marty (teleplay)

In father knows best kathy becomes a girl. It says that kathy should act more womanly becasuse life is seasier for her that way.

Marty teleplay was shot on one take very reppetitive dailouge a problom that is universal/timeless.