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research design: case study
qualitative strategy focused on the in-depth investigation of a single entity or a small group of entities, such as a specific person, organization, community, or event
research design: correlation
non-experimental strategy used to investigate the statistical relationship between two or more variables without the researcher manipulating or controlling any of them
research design: experimental
framework used to establish a cause-and-effect relationship by deliberately manipulating one variable to isolate and measure its exact impact on another variable
research design: non-experiment
framework where the researcher labels, measures, and observes variables as they naturally occur without manipulating an IV or randomly assigning participants to conditions
research design: quasi-experiment
participants are not randomly assigned to groups, often because it is unethical or impossible (ex. comparing smokers vs non-smokers)
observational techniques: naturalistic
non-experimental, qualitative or quantitative research method where scientists observe and record behaviors in their natural environments without any intervention, manipulation, or interaction
observational techniques: archival
non-experimental method where researchers analyze pre-existing data
observational techniques: contrived
research method where scientists deliberately create an artificial environment or manipulate a specific situation to observe how participants behave under those exact conditions
observational techniques:
theory
ideas that explain why or how specific phenomena occur
hypothesis
specific, testable, and falsifiable prediction about the relationship between two or more variables
prediction
specific, measurable statement detailing what outcome will occur in a study if a given hypothesis is true
construct
a complex concept that cannot be directly observed or measured
operational
the precise, concrete, and measurable description of how a researcher will define, create, or measure an abstract construct in a specific study
categorical variables
a type of variable that divides data into distinct groups, classes, or categories based on a specific characteristic
numerical variables
a data type that expresses a measurable quantity with numbers
concurrent validity
a type of measurement validity where a new test score matches up with an established, trusted test score measured at the exact same time
construct validity
the degree to which a test, survey, or measurement tool actually measures the abstract psychological concept it claims to be measuring, rather than an entirely different trait by mistake
predictive validity
type of validity where a test score successfully forecasts a person’s future performance, behavior, or outcomes on an outside benchmark
face validity
the extent to which a test or measurement tool appears to measure what it claims to measure to a casual observer or participant at face value
test-retest reliability
a method for evaluating measurement consistency by administering the exact same test to the same group of individuals across two separate time points and calculating the correlation between the two sets of scores
interrater reliability
the degree of agreement and consistency between two or more independent observers when they score, code, or evaluate the same data
independent variable
what we manipulate (change), and has at least two levels (conditions)
dependent variable
what we measure
control group
group that receives no treatment (IV)
extraneous variable
any variable in a study other than the two variables studied
confounding variable
an extraneous variable that changes systematically with the two variables being studied and influences the DV
internal validity
extent to which the IVs and only the IVs, caused changes in the DVs
external validity
extent to which the results can generalize to other people, settings, times, measures, and characteristics
simulation
create an artificial environment that’s similar to the natural environment of interest
field study
experiment conducted in the real world
subject variables
the existing characteristics, traits, or demographics that participants naturally bring with them into a study
higher order designs
have more than 2 factors —> leads to 2 × 2 factorial designs
within design
all subjects receive all levels of independent variables
between design
one group of subjects gets 1 level of IV while the other group of subjects gets other level of IV
practice, fatigue, and contrast effects
practice effects: participants get better at a task over time because they gain familiarity and learn the routine
fatigue effects: participants perform worse over time because they grow tired, bored, or lose interest
contrast effects: experiencing one condition alters how a participant perceives or reacts to stimuli in the next condition
disadvantages to within design (participant attrition, time-related problems, and order effect)
participant attrition: car result in only one measurement for a subject
time-related problems: participants may be influenced by outside factors between measurements
order effect: first measurement may influence subsequent measurements
counterbalancing
systematically varying the order of presentation of the conditions to distribute order effects evenly across all conditions
within-subjects design (repeated measure)
an experimental framework in which every single participant is exposed to all conditions, treatments, or time points of a study
within (concurrent)
variation of within-subjects framework where participants are exposed to all levels of the independent variable at the exact same time and then select a single preference or behavioral response
purpose of random sampling
to select a subset of individuals from a larger population in a way that ensures every member has an equal and independent chance of being chosen
eliminates selection bias and achieving external validity (representativeness)