Introduction to Mass Communication CMS 101

This set of flashcards encompasses key terms and concepts related to mass communication as covered in the lecture.

Communication

From the Latin word 'communis', meaning common or shared understanding.

Sender

The source that imagines, creates, and sends the message.

Message

The stimulus or meaning produced by the source for the receiver.

Channel

The way a message travels between the source and receiver.

Receiver

The individual who receives the message and interprets it.

Feedback

Messages the receiver sends back to the source.

Environment

The atmosphere, physical and psychological, where messages are sent and received.

Intrapersonal Communication

The process of understanding and sharing meaning within oneself.

Interpersonal Communication

The personal process of coordinating meaning between at least two people.

Public Communication

The process of generating meaning where a single source transmits a message to many receivers.

Mass Communication

Mediated messages between a source and a large, heterogeneous number of unseen receivers.

Ethical Communication

Communication practice within moral principles or values, enhancing human dignity and integrity.

The Seven C's of Effective Communication

Concrete, Coherent, Clear, Commitment, Consistency, Completeness, and Courteous.

Two-way Process

Refers to the essential nature of communication where feedback determines success or failure.

Dynamic Process

Communication is ongoing and incorporates changes in participants and their environment.