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International communication (history)
Communication was national/local before WWII; after WWII, especially Anglophone regions gained major influence over global media flow
Global Village
McLuhan's concept; technology (satellite, internet) shrinks the world into one interconnected community
Information Society
A society organized around information/communication technology as its core economic resource
Cultural globalization
Process by which cultures become interconnected and assimilated into a more homogeneous shared global culture
Spiral of Silence (Noelle-Neumann)
People fear social isolation, so they hide opinions that seem to go against the perceived majority (the "climate of opinion"), which media help shape
Agenda Setting (McCombs & Shaw, 1972)
Media don't tell people WHAT to think, but tell them WHAT TO THINK ABOUT by giving certain issues more coverage
Priming
Media exposure to an issue activates related ideas/associations in mind, temporarily shaping judgments
Framing
How journalists select and organize facts (what's included/excluded) shapes audience interpretation of events
Uses and Gratifications Theory
People actively choose media that satisfy their personal needs/expectations
Cultivation Theory
Long-term TV exposure shapes viewers' perception of reality; heavy viewers believe the world resembles TV portrayals
Quantitative vs Qualitative opinion methods
Quantitative = surveys/statistics (numbers); Qualitative = interviews, focus groups, discourse analysis (depth/meaning)
Free Flow of Information theory
Idea that free information flow equals democracy plus free expression; became US foreign policy in 1940s-50s, backed by UN/UNESCO
Modernization Theory
Post-WWII theory; Western capitalist societies are the development model; media should spread Western ideas/modernization to developing countries
Dependency Theory
World divided into Center (wealthy West) and Periphery (poor countries); periphery stays culturally/economically dependent on West
Cultural Imperialism
Domination of one culture over others through communication/media flows (linked to Dependency Theory)
Media Imperialism
Concept highlighting global inequality in media ownership and flow of content
Structural Theory of Imperialism
Expands dependency theory; elites in poor countries are culturally closer to Western elites than to their own people
World System Theory
Views the world as one interconnected system based on exchange of goods; events in one region affect the whole globe
Critical Theory (Frankfurt School)
Marxist-rooted theory; mass media/cultural industries sell culture like products, encouraging passive obedience to elites
Public Sphere Theory
Criticizes manipulation of public discourse by economic/political interests; press, parties, parliament are central to democratic discussion
Information Society Theory
Studies information as an economic resource; economies shifted from industrial to information-based (rise of Digital Capitalism)
Cultural Imperialism examples (Americanization)
Coca-Colization, Disneyfication, McDonaldization; terms describing spread of American consumer culture
Imperiophobia
Hostility/negative stereotypes ("black legends") toward a dominant power, e.g. Hispanophobia, Russophobia, Americanophobia
Multiculturalism
Coexistence of different cultures within one society, each keeping its identity; described as a "salad bowl" or "mosaic," not a "melting pot"
Global Village + terrorism (McLuhan)
McLuhan argued that without mass communication/media, there would be no terrorism; terrorism depends on an audience
Terrorism as theatre
Terrorist acts are designed as spectacles to attract publicity, spread fear, and communicate a message via media
Mearsheimer's finding on lying
Contrary to expectation, states rarely lie to each other; leaders lie more to their own citizens than to foreign governments
4 Lies of the Bush Administration (Iraq War)
1) Iraq had WMDs 2) Saddam linked to bin Laden 3) Saddam tied to 9/11 4) US falsely claimed it still sought peaceful resolution
Lying (definition)
Knowingly making false statements intending the audience to believe them (inventing/denying facts)
Concealment (definition)
Withholding or hiding true information without making false statements
Spinning (definition)
Emphasizing facts favorable to your position while downplaying inconvenient ones; technically true but distorted
Spinning example quote
Tiger Woods; "You can always tell the truth, but you do not have to tell the whole truth"
Why spin/concealment are more accepted than lying
They're easier to detect/suspect; audiences can seek more info, while skilled lies are harder to catch and thus seen as worse
Absolutist view of lying (Kant)
Lying is always morally wrong; violates one's moral duty regardless of outcome
Utilitarian view of lying
Lying can be justified if it produces good/useful outcomes; Mearsheimer takes this approach to IR lying
Noble lies
Strategic lies leaders tell for the good of the state/national interest, not personal corruption
Inter-state lying (why rare)
Governments verify info via inspections/intelligence rather than trust; "Trust but verify" (Reagan); costs of lying often exceed benefits
Fearmongering
Exaggerating foreign threats to one's own population to gain support for sacrifices/policies
Strategic cover-ups
Hiding failed or controversial policies from the public or other states
Nationalist mythmaking
False/exaggerated stories about a nation's past that frame "us" as good, "them" as bad, to build unity
Liberal lies
Lies that hide actions violating liberal values/international law, disguised in idealistic language
Social imperialism (lying)
Leaders exaggerate external threats to unite the public behind the regime and protect elite interests
Ignoble cover-ups
Leaders hide failures mainly to protect themselves/allies from punishment (not the national interest)
Examples of exaggerating/hiding military power
Hitler exaggerated German military strength in the 1930s; Israel hid parts of its nuclear program from the US in the 1960s
Empty threats example
Reagan Administration made false military threats against Gaddafi in 1986
Wartime deception example
Britain ran major deception campaigns against Nazi Germany in WWII
Negotiation lies example
Greece misrepresented its budget deficit to qualify for the Eurozone
Blowback (danger of lying)
Loss of public trust once deception is revealed, e.g. Vietnam War, Iraq War
Propaganda (definition)
Deliberate, systematic communication designed to shape perceptions/manipulate behavior toward a cause, usually one-sided
Transparent propaganda
Openly and clearly supports a specific cause or side
Black propaganda
Propaganda designed to damage or distort the enemy's message (often hides its true source)
British WWI propaganda office
First government propaganda office (WWI); coordinated journalists/military; produced the Bryce Report (1915) on alleged German atrocities
British propaganda principles (WWI)
Avoid lying, avoid contradictions, use facts not abstractions, tie actions to broader campaigns, focus on specific objectives
CPI (Committee on Public Information)
Created by Woodrow Wilson in 1917; first official US propaganda office; used pamphlets, films, "Four Minute Speeches" to build war support
Four Minute Speeches
CPI campaign; about 75,000 volunteers gave 7.5 million short patriotic speeches in movie theaters, reaching 300+ million listeners
AGITPROP
Soviet body coordinating agitation and propaganda campaigns via posters, cinema, newspapers, mobile propaganda vehicles
COMINFORM (1947)
Soviet organization coordinating global communist propaganda during Cold War, emphasizing class struggle
Radio Moscow
By late 1960s, world's largest international broadcaster by number of languages, though Western broadcasters remained more influential
Goebbels' 11 Propaganda Principles (key ones)
Simplification/single enemy, contagion (group enemies together), exaggeration, popularization (simple for the least educated), orchestration (repeat key ideas), silencing (hide favorable-to-enemy info), unanimity (everyone agrees)
Orchestration principle
Repeating a few key ideas constantly; "If a lie is repeated enough, it becomes the truth"
Public Diplomacy
Government communication aimed at foreign publics to inform/influence them about national interests
Soft Power (Nye)
Influencing others through attraction (culture, values, foreign policy) rather than coercion (hard power)
Subpropaganda / facilitative communication
Builds a favorable atmosphere before direct propaganda is used, e.g. cultural exchanges, scholarships, seminars
Persuasion vs Propaganda
Persuasion is voluntary influence, works best when audience already agrees; Propaganda has stronger ideological/political intent, less voluntary
Spin (Topic 4 definition)
Manipulating info to create a favorable impression by highlighting positives and minimizing negatives
Disinformation
False/misleading information spread intentionally; associated with black propaganda
Anchor (persuasion)
A belief/value the audience already holds, used to connect and legitimize a new idea
Resonance
When a message feels natural/personal to the audience, as if it came from within themselves, not from outside pressure
War on Terror (example)
Bush-era phrase after 9/11 designed to evoke fear/anger toward terrorism
Military euphemisms
Terms like "collateral damage" or "friendly fire" soften the harsh reality of war
Assertion (propaganda type)
Presents a debatable claim as fact with little/no evidence (e.g. "best product in the world")
Bandwagon (propaganda type)
Encourages joining the majority out of fear of being left out ("everyone is doing it")
Card Stacking
Presents only facts supporting one side, hiding/minimizing negative facts
Glittering Generalities
Vague, emotionally positive words (freedom, security, prosperity) used to create approval without explanation
False Dilemma
Reduces a complex issue to only two choices, ignoring alternatives ("you're either with us or against us")
Lesser of Two Evils
Presents two bad options and pushes audience to accept the "less bad" one
Name-Calling
Attacks opponents with negative labels instead of logical argument, appealing to emotion/prejudice
Pinpointing the Enemy
Blames one person/group (scapegoat) for a complex problem
Plain Folk
Makes leaders appear as ordinary, relatable people to build trust
Testimonials (propaganda)
Uses respected/famous people to endorse an idea, product, or candidate, transferring audience's trust
Transfer (propaganda type)
Associates positive or negative feelings from one symbol (e.g. national flag) to another idea/cause
Positive propaganda (core idea)
Propaganda is a neutral tool; it can promote peace, charity, civic duty, not just manipulation/harm
Evoking sympathy - factors
Relation (closer relatives = more sympathy), Similarity (like us), Status (weaker/victims get more pity)
Concentric circles of sympathy
People naturally care more about those close to them; propaganda tries to emotionally shrink the distance to strangers
Techniques to build sympathy
Humanize victims; use names, faces, personal stories instead of anonymous statistics
Inspiring generosity - 2 approaches
Gentle approach makes people feel fortunate/lucky; Guilt-based approach makes people feel responsible to help
Importance of individual action (charity propaganda)
Stresses each person's contribution matters, to counter the assumption "someone else will help"
Civic responsibility (propaganda use)
Encouraging care for community/society's wellbeing, e.g. voting campaigns using fear, guilt, or pride/patriotism
War bonds campaigns (WWI/WWII)
Used patriotism, fear, guilt, bandwagon effect, and celebrity testimonials to get citizens to lend money to the war effort
Rationing propaganda
Framed sacrifice (saving food/fuel/materials) as a patriotic duty
Romanticizing war
WWI propaganda downplayed war's horrors, emphasizing heroism and patriotism instead