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PSYC 3330
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conformity
real/fake group pressure → change in behavior/belief
not always bad or good
types: acceptance, compliance, obedience
acceptance (conformity)
social pressure but you also have the same belief → belief, behavior
you agree nonetheless, it just also happens to be a social expectation
compliance (conformity)
request conflicts with private belief → only display public behavior because of reward/punishment
secretly disagree but act accordingly
obedience (conformity)
direct order/command that may conflict with private belief → action
being “forced” to do it
muzafer sherif’s norm formation
used the autokinetic phenomenon (stationary light in a pitch black room appears like its moving due to eye movement) → do multiple times asking participants how far it moved → answers start to conform (not to an average)
robert jacobs and donald campbell’s culture transmission of false beliefs
same as sherif’s experiment, but they had one person from the normed group join a new group
normed group gave consistent answers, rest of the group began to conform to their answers
repeated
solomon asch’s line study
compare line heights, very easy
confederates gave wrong answers confidently → actual participant starts to conform
37% of all conformed, 75% conformed at least once
stanley milgram’s obedience to authority
authority vs conscience, wanted to see why the nazis all followed orders
teacher gave electric shocks to confederate learner if they got it wrong, increasingly more painful/intense
if teacher wanted to stop, milgram told them to continue anyways, they had to be very firm to actually get it to stop
most continued despite feeling bad, 2/3 went all the way even after the learner stopped responding