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Albert Bandura
Known for his social learning theory, which posits that people learn new behaviors by observing and imitating others.
Edward C. Tolman
Developed the concept of cognitive maps, which suggests that people create mental representations of their environment.
Robert Rescorla
Contributed to classical conditioning theory, explaining how associations between stimuli and responses are learned.
B.F. Skinner
A leading figure in behaviorism, known for his work on operant conditioning and how behavior is modified by its consequences.
Edward L. Thorndike
Developed the law of effect, stating that behaviors followed by satisfying consequences are strengthened.
John Garcia
Known for his work on taste aversion, demonstrating how people associate tastes with illness.
John B. Watson
A founder of behaviorism, known for his work on classical conditioning and the 'little Albert' experiment.
Ivan Pavlov
A Russian physiologist who discovered classical conditioning, focusing on associations between stimuli and responses.
Diana Baumrind
Developed the concept of parenting styles, describing different parent-child interactions.
Erik Erikson
Known for his theory of psychosocial development, outlining stages from childhood to adulthood.
Mary Ainsworth
Developed the concept of attachment theory, detailing how children form close relationships with caregivers.
Harry Harlow
Known for his work on attachment theory, highlighting physical contact and emotional support in child development.
Benjamin Lee Whorf
Developed the concept of linguistic relativity, suggesting language influences thought.
Carl Wernicke
Known for his work on Wernicke's area, responsible for language processing in the brain.
Konrad Lorenz
Developed the concept of imprinting, describing how young animals form bonds with caregivers.
Paul Broca
Known for his work on Broca's area, a brain region involved in language processing.
Noam Chomsky
Developed the concept of generative grammar, proposing language is innate and allows generating sentences from limited rules.
Lev Vygotsky
Known for his work on cognitive development and the Zone of Proximal Development (ZPD), focusing on guided learning.
Alice Eagly
A psychologist known for contributions to social psychology, particularly on gender and social influence.
Alfred Kinsey
An American biologist known for his Kinsey Reports on human sexuality and behavior.
Jean Piaget
Known for his theory of cognitive development, which includes the concept of schema in organizing knowledge.
Carol Gilligan
Known for her work on the psychology of women and girls, especially in her book 'In a Different Voice'.