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Commodity and market basket
A commondity is a good or service defined in space and time. A market basket is a bundle of commodities.
Completeness
Any two bundles can be compared.
A>B ( A preferred)
A~B (Indifferent)
A>B (Weakly preferred)
Transitivity
Preferences are internally consistent
If A>B and B>C, then A>C
Monotonicity or nonsatiation
More is preferred to less, holding other goods fixed.
Identify bundleds that must be preferred.
Convexity
Averages are preferred to extremes.
Recognize bowed-in indifference curves and diminishing MRS.
Continuity
SMall changes in bundles do not cause abrupt preference reveresals
Use continuous curves and optimization methods.
Utility Function
A numerical representation of preferences
Rank bundles; remember utility is ordinal (no actually meaning, jsut ranks usefulness), not cardinal
Well behaved preferences
Satisfy all our standard class assumptions
Rationality, monotonicity, convexity, and continuity
Indifference curves
Every point on one indifference curve provides the same utility
An indifference curve with a larger number is more preferred
Indifference curves cannot cross if preferences are complete and transitive
An indifference curve passes through every bundle in the goods space.
For standard convex preferences, the curve becomes flatter as q1 increases
Marginal Rate of Substitution (MRS)
Key formula: MRS12 = MRS(q2 for q1) = -change in q2/change in q1, while utility is held constant.
Special preference types
Perfect Substitutes: Straight Lines
constant MRS; the consumer often chooses a corner (zero of one good) unless MRS exactly equals the opportunity cost.
Perfect complements: L-shaped
Goods are consumed in a fixed proportion; optimum is usally at the kink
HOmothetic: MRS depends only on the ratio q2/q1
proportional income changes ofte nexpand choices along a ray
Quasilinear: parallel shifts in one direction, MRS only depends on level of q1 or q2.
MRS depends only on the amount of one good; that good may have little or no income effect over a region.
Choice Set
Describes ability to purchase.
Preferences
Descrives willingness to trade.
Budget LIne
P1Q1+P2Q2 = m
Budget Set
P1Q1+P2Q2 < m
Slope-intercept form (for graphing)
Slope: q2 = m/p2 - (p1/p2) x q1
Vertical Intercept: m/p2
Horizontal intercept: m/p1
Opportunity Cost
Opportunity cost of one more unit of q1, measured in q2, is p1/p2. the budget line slope is -p1/p2
Changes in economic circumstances: Income rise, price fixed
Graphical effect: parallel outward shift.
What happens to OC: Unchanged, relative prives are unchanged.
What happens to buying power: buying power increases; more affordable options.
Changes in Economic Circumstances: Income falls, prices fixed
Graphical effect: Parallel inward shift
What happens to OC: unchanged; relative prices are unchanged
What happens to buying power: Buying power falls; fewer affordable options
Changes in Economic Circumstances: p1 falls
Graphical effect: q1-intercept moves outward; line pivots around q2-intercept
What happens to OC: q1 becomes cheapter relative to q1, p1/p2 falls.
What happens to buying power: Buying power increases; more affordable options
Changes in Economic circumstances: p2 rises
Graphical effect: q2-intercept moves inward; line pivots are q1-intercept
What happens to OC: q2 becomes more expensive relative to q1; p1/p2 rises
What happens to buying power: buying power falls; fewer affordable options
Kinked and multi-good choice sets
Coupons, taxes, subsidies, rationing, endowments, and nonlinear pricing can create kinks or segments with different slopes.
With N>2 goods, the budget constrain becomes: p1q1+p2q2+…+pnqn < m
A composite or numeraire good converts spending on all other goods into one variable: p1q1 + q < m. Its price is normalized to 1
Kinked and multi-good choice sets Example
Income is $500, flying monkeys cost $50, and raincoats cost $25
Budge line: 50qm + 25qr = 500
Intercepts: 10 monkeys or 20 raincoats
Slope of budget constraint (raincoats on the vertical axis): -50/25 = -2
Opportunity cost: for one more monkey MUST GIVE UP 2 raincoats
Opportunity cost: for one more raincoat MUST GIVE UP ½ monkey
Relative prices (defined by the market) are defining the buyer’s ABILITY to trade between goods
Optimal Bundle
Both affordable and at least as preffered as every other affordable bundle
Optimal Choice: Interior Solution
Key Formula: MRS1,2 = p1/p2 = OC12 (MRS = OC)
p1q1+p2q2 = m (exhaust income)
At tangency, willing and able at the margin. Always check for corners, kinks, and nonconvex preferences
Corner and Kink solutions: perfect substitutes
Compare MRS12 with OC12 = p1/p2. If MRS12> OC12 everywhere, only buy good 1 (corner). If MRS12<OC12 everywhere, only buy good 2 (corner). If equal, every bundle on the budget line may be optimal.
Corner and kind soltutions: Perfect complements
Use the fixed-proportion condition (kink for preferences) and the budget equation. The optimum is at the kink.
Corner and kink solutions: well-behaved preferences
Look for a tangency; then verify the bundle is feasible and preferrred to endpoints.
Corner and kink solutions: essential goods
Indifference curves do not intersect the axis for the other good, helping rule out some corner solutions
Uniqueness
A linear budget and strictly convex preferences generally produce one optimal bundle. Weak convextiy indifferent between averages and extremes; perfect subtitutes) can allow multiple optima; nonconvexity (extremes preffered to averages) can make endpoint comparasions necessary
Optimization Checklist
write the budget equation and calculate intercepts and slope
sketch the relevant indifference curves or identify the preference type
generate interior and/or cornder candidates
verify affordability
compare utility if more than one candidate remains
state the economic meaning of the result
Income and substitution effects
A change in circumstances changes behavior (the chosen bundle), not necessarily tastes (preferences). A price change usually changes both relative prices and purchasing power.
Income Effect
The change in consumption caused by a change in income, wealth, or purchasing power while opportunity cost is held fixed.
Good type: Normal Good
When income rises: quanitty demanded rises
Income elasticity sign: positive
Good Type: Inferior
When income rises: quantity demanded falls
Income elasticity sign: negative
Good Type: Quasilinear good over a region
When income rises: quantity may remain unchanged
Income elsasticity sign: zero or near zero for the quasilinear good
Budget Logic
With two goods and nonsatiated preferences, both goods cannot be inferior everywhere: when income rises, the consumer must use the added purchasing power somewhere.
Hicksian substitution effect
Isolates the response to a change in relative prices while holding utility at its original level.
Draw original budget line and original optimal choice (point A)
Draw new budget line after the price change (note the new slope/opportunity cost)
Draw the hypothetical compensated budget constraint (slope equal to new OC) tanget to the original indifference curve and identify hypothetica lchoice (point b)
Movement from the original optimum to the compensated optimum is the substitution efect (a to b)
Direction of Hicksian substitution effect
With two goods, the direction of the Hicksian substitution effect is unambigous. The hicksian substitution effect always moves consumption toward the good tthat becomes relatively cheaper. Its size depends on substitutability: flatter adjustment for complements (less substitutables), larger adjustment for close substitutes (more subtitutable).
Total Effect of Substitution Effect
Movement from the original optimum to the compensated optimum is the substitution effect (A→B)
Movement from the compensated optimum to the final optimum is the income effect (B→C)
the total effect is the movement from the original optimum to the final optimum (A→C)
Price and income changes and types of goods
Classification: Effect description
Income Response: income increase raises buying power
Own-price response: A price increase makes good relatively more expensive and lowers uying power
Classification: Normal Good
Income response: positive income effect, consumption rises
Own-price response: consumption falls: income and substitution effects work together
Classification: Regular inferior
Income response: negative income effect; consumption falls
Own-price response: consumption falls: the (negative) substitution effect is stronger than the opposing (positive) income effect
Classification: Giffen
Income response: negative income effect; consumption falls
Own-price response: consumption rises: the (positive) income effect is stronger than the opposing (negative) substitution effect.
Individual Demand: Quantity Demanded and demand function
Quantity Demanded: The optimal quantity of a good at a particular set of prices, income, and time.
Demand Function: derived from constrained choice.
Key Formula: qd1 = q1(pq,p2,…,pn,m)
Three Comparative Relationships
Own-price Demand
Horizontal or input variable: the good’s own price p1
Question answered: how does optimal q1 change as p1 changes
Cross-price Demand
Horizontal or input variable: Another goods price
Question answered: how does optimal q1 change as p2 changes
Income demand or engel relationship
Horizontal or input variable: income m
Question answered: how does optimal q1 change as m changes?
Movement vs Shift
A change in a good’s own price causes movement along its own-price demand curve
A change in income or another good’s price changes the entire own-price demand relationship, producing a shift
On a cross--price graph, p2 changes along the curve; other determinants shift it
Reading a demand equation
Example: qd1 = 100 - 0.5p1 - 0.75p2 + 0.25m
Own price: a $1 rise in pq reduces qd1 by 0.5 units, holding p2 and m fixed
Cross price: a $1 rise in p2 reduces qd1 by 0.75 units. In this equation goods 1 and 2 are gross complements
Income: a $1 rise in m raises qd1 by 0.25 units. Good 1 is normal over the relevant range
Sign Interpretation
A positive cross-price response suggests gross substitutes; a negative response suggets gross complements. These are behavioral classifications and can reflect both substitution and income effects
Demand curves to recognize
Downward-sloping ordinary demand
Vertical demand: perfectly inelastic over the displayed range
Horizontal demand: perfectly elastice at one price
Upward-sloping ordinary demand in the exceptional giffen case
Types of Goods
Lecture applies to private goods

Horizontal summation for private goods
At each common price Qd(p) = SUMi * qdi(p). Add quantities not prices
Example: at a price of $3, setlla demands 2 units, akib demands 6, and kody demands 10. Market quantity demanded is 2 + 6 + 10 = 18
Price elasticity of demand
𝐸𝑑 = %Δ𝑄𝑑 / %Δp = Δ𝑄𝑑 / Δp × 𝑝 / 𝑄𝑑
Elasticity Table
Elasticity: 0
Classification: Perfectly inelastic
quantity response relative to price response: no quantity response
Elasticity: Between -1 and 0
Classification: Relatively inelastic
Quantity response: Smaller percentage response
Elasticity: -1
Classification: Unit elastic
Quantity response: equal percentage response
Elasticity: less than -1
classification: relatively elastic
Quantity response: larger percentage response
Elasticy: Approaches -infinity
Classification: perfectly elastic
Quantity response: extremely large response at the market price
Elasticity is not slope
Slope depends on units. Elasticity is unitless because it compares percentage changes. On a linear demand curve, slope is constant while elasticity generally varies along the curve
What effects elasticity
Availability and closeness of substitutes: more or closer substitutes generally make dmeand more elastic
Time horizon: demand is often more elastic when consumers have more time to adjust
Elasticity Equations
Own-Price Elasticity: 𝐸𝑑 = Δ𝑞1 / Δp × 𝑝 / 𝑞1
Cross-price elasticity: 𝐸𝑐 = Δ𝑞1 / Δp2 × 𝑝2 / 𝑞1
Income Elasticity: 𝐸𝑚 = Δ𝑞1 / Δm × 𝑚 / 𝑞1
Inverse Demand
An ordinary demand function gives quanitty as function of price. An inverse demand function solves for price as a function of quantity. It measures marginal willingness to pay or marginal benefit for the last unit.
Key formula: Demand: q = q(p)
Inverse Demand: p = p(q) = MB(q)
Consumer Surplus
CS = total willingness to pay - expendigture = area under demand - pQ