12 MKTG 442 - Week 8: TV Production & Storyboards

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5 Terms

1
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What is a storyboard?

Ordered frames showing a video before production.

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Main purpose of a storyboard?

Plan shots, sequence, visuals, and timing.

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When is a storyboard used?

Before filming a TV commercial or video.

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What can a storyboard frame include?

Image, scene, timing, VO, and camera notes.

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What is an animatic?

A timed storyboard used to preview or test an ad.