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anaphora
repetition of a word or expression at the beginning of successive phrases, clauses, sentences, or verses especially for rhetorical or poetic effect
epistrophe
repetition of a word or expression at the end of successive phrases, clauses, sentences, or verses especially for rhetorical or poetic effect
antithesis
the use of two opposing ideas presented in parallel structure in the same sentence
chiasmus
a figure of speech in which the grammar of one phrase is inverted in the following phrase, such that two key concepts from the original phrase reappear in the second phrase in inverted order. the words don't have to be the same, but the ideas must the the same.
antimetabole
a type of chiasmus in which the exact same (or similar, accounting for grammar rules) words are repeated in reverse order
amplification
arranging words or clauses in a sequence of increasing force
analogy
when two unrelated things are compared for their similar qualities
occupatio (paralipsis)
when a speaker emphasizes a topic by claiming to ignore it
prolepsis
anticipating potential objections to your argument and refuting them in advance
hyperbole
exaggeration for emphasis or for rhetorical effect
litotes
a form of understatement, emphasizing something by negating its opposite
dramatic irony
when the audience knows something that a character doesn't know
verbal irony
when what is said is the opposite of what is meant
situational irony
when the outcome of a situation is the opposite of what was expected
juxtaposition
placement of two contrasting things close together to emphasize the difference
hypophora
when the speaker or writer raises a question and then answers it themself
high invective
a formal/complex/creative insult
low invective
common offensive language, a simple insult
zeugma
the use of one word to modify two other words
syllepsis
a type of zeugma when one word is used to modify two other words in two different ways (usually one figurative and one literal)
anecdote
a short story that illustrates an example to make a point
satire
the use of humor, exaggeration, irony, or ridicule to criticize something
lampoon
harsh, intense satire written with the intention of attacking someone or something
parody
work that imitates the style of another work, genre, or artist
metonymy
a figure of speech in which something is referred to by using the name of something CLOSELY ASSOCIATED with it
synechoche
a figure of speech in which a PART of something is used to represent the whole
inductive reasoning
a type of logic, making a generalized conclusion based on specific evidence
deductive reasoning
a type of logic, a specific conclusion follows a general theory
syllogism
a type of deductive reasoning, a conclusion is drawn from a major premise and a minor premise
enthymeme
a syllogism where one premise is left out, assuming the audience will infer it
reductio ad absurdum
disproving something by showing that it falls apart when taken to an extreme
catalogue
a deliberately arranged list of things
cumulative/loose sentence
main clause is at the start of the sentence
periodic setence
main clause is at the end of the sentence
polysyndeton
when many conjunctions are used in a sentence
asyndeton
when no conjunctions are used in a sentence
parallelism
the use of the same grammatical structure in a series of related words, phrases, or clauses, for clarity
inversion
reversing the normal word order of a structure, for emphasis
hypothesis contrary to the fact
when someone makes an unsupported claim about an imaginary future or past event and treats it as fact
begging the question
when an argument assumes the truth of its conclusion in one of its premises
non sequitur
a conclusion that does not follow from the premises
red herring
changing the subject, introducing something irrelevant to draw attention away from the main issue
equivocation
the use of ambiguous terms that shift in meaning throughout the argument
false analogy
the assumption that, just because two things have one similarity, they must have multiple more
faulty dilemma
when an arguer presents a situation as if there are only two mutually exclusive options, to force the audience into the desired choice
dicto simpliciter
the incorrect application of a general rule to a specific case, ignoring the possibility of exceptions
hasty generalization
when a faulty conclusion is drawn from insufficient evidence
post hoc ergo propter hoc
the faulty assumption that just because event A happened before event B, event A CAUSED event B
slippery slope
the argument that one action will inevitably cause a chain of events leading to a negative outcome, without enough evidence to prove it
strawman
misrepresenting, distorting, or exaggerating an argument to make it easier to attack
poisoning the well
presenting negative information about a person before they begin their argument, to make the audience disagree with them or to make them seem less credible; preemptive ad hominem
ad hominem
attacking the person rather than their argument
appeal to pity (ad misericordiam)
evoking sympathy, pity, or guilt (in place of actual reasoning) to support a point
appeal to authority
the claim that something is true just because an authority figure/expert says so
appeal to fear
when someone scares and/or threatens an audience into agreeing with them; making the audience fear the opposing side or the consequences of not agreeing with a point
snob appeal
convincing a customer to buy a product by making them believe possessing the product will make them become/seem like part of an elite upper class
tu quoqe
refuting an argument by pointing out that the arguer is a hypocrite who participates in the exact activity they are criticizing