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price elasticity of demand
measures buyers' responsiveness to price changes
inelastic
- describes demand that is not very sensitive to price changes
- elasticity < 1
- complements
elastic
- describes demand that is very sensitive to a change in price
- elasticity > 1
- substitutes
less elastic
-fewer substitutes
-short run
-categories of products
-necessities
-steeper curve
-price change causes little change in demand
more elastic
-more substitutes
-long run (more time)
-specific brands
-luxuries
-flatter curve
-price change causes great change in demand
elasticity of demand
% change in quantity demanded / % change in price
price elasticity of supply
a measure of how much the quantity supplied of a good responds to a change in the price of that good
elasticity of supply
%change in quantity supplied / %change in price
income elasticity of demand
% change in quantity demanded / % change in income
cross-price elasticity of demand
% change in quantity demanded for good 1 / % change in price for good 2
price ceiling
maximum legal price that can be charged for a product
effects of price ceiling
- shortages
- reductions in product quality
- wasteful lines and other search costs
- a loss of gains from trade
- a misallocation of resources
price floor
a minimum price for a good or service
effects of price floor
- surplus
- gives producers more product to sell at higher price
- consumers substitute because of high price
subsidy
government payment given to individuals, organizations, or businesses designed to offset costs to advance a specific or public good
total tax revenue
vertical distance (tax) x quantity
total surplus
consumer surplus + producer surplus
earned income tax credit
a method of raising living standards of the working poor without creating unemployment
tax per unit
what buyers pay - what sellers receive
consumer surplus
- the difference between what consumers are willing to pay and what the do pay
- top area on graph
producer surplus
- the difference between the price and how much your seller is willing to sell that product for
- bottom area on graph
private cost
a cost paid by the consumer or the producer
external cost
a cost paid by bystanders, by people other than the consumer or the producer
social cost
the cost to everyone: the private cost + the external cost
externalities
external costs or external benefits that fall on bystanders
social surplus
consumer surplus + producer surplus + bystander's surplus
deadweight loss
- social cost > private value
- don't want to produce
external benefit
- a benefit received by people other than the consumers or producers trading in the market, a benefit to bystanders
- social value > private value
negative externality
harmful side effect that affects an uninvolved third party
postive externality
impact on the bystander is beneficial
excludability
whether it's possible to exclude someone from consuming a good
rivalry
whether its possible for multiple people/groups to consume a good
private goods
goods that are both excludable and rival in consumption
example of private good
food, clothing, cars
public goods
all goods that are excludable and non-rivals in consumptions
example of public good
national defense, clean air, emergency services
common resources
goods that are rival in consumption but not excludable
example of common resources
fish in the ocean, forestry
club goods
goods that are excludable but not rival in consumption
example of club goods
gym membership, cable tv, wifi
explicit costs
out-of-pocket costs for a firm
example of explicit cost
payments for wages and salaries, rent, or materials
implicit costs
the cost of resources already owned by the firm that could have been put to some other use
example of implicit cost
the opportunity cost of the owner's time
what is an economists goal of a firm?
to maximize profit
economic profit
total revenue - (explicit costs + implicit costs)
accountant profit
total revenue - explicit cost
fixed costs
- costs that do not vary with the quantity of output
- basic operating expenses that cannot be avoided
example of fixed cost
rent, insurance
variable costs
costs that vary with the quantity of output produced
example of variable cost
raw materials and labor
total costs
fixed costs + variable costs
marginal revenue
the additional income from selling one more unit of a good
marginal cost
the cost of producing one more unit of a good
normal profit
the minimum level of profit needed for a company to remain in business
average costs
total costs / number of output
sunk cost
a cost that has already been paid and cannot be recovered
economies of scale
factors that cause a producer's average cost per unit to fall as output rises
diseconmies of scale
factors that cause a producer's average cost per unit to rise as output rises
long run
all costs are variable
short run
both fixed and variable costs
average variable cost (AVC)
variable cost / quantity of output
average total cost (ATC)
total cost / quantity of output
average fixed cost (AFC)
fixed cost / quantity of output
total revenue
price x quantity
all the money taken in
profit
total revenue - total cost
production function
the relationship between the quantity of inputs used to make the good and the quantity of outputs of the good
calculate marginal cost
change in total cost / change in quantity