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If price increases
Quantity demanded decreases
If price decreases
Quantity demanded increases
As prices rise (supply)
quantity supplied increases so the supply curve is sloping up
Perfectly competitive markets
firms all produce the same thing and each firm is too small to influence the price of a product, ex: wheat
Fixed costs
don’t depend on quantity supplied
Variable costs
depend on quantity supplied
Law of decreasing marginal product
if you add more inputs to a fixed size firm, eventually the additional inputs will make less output
Law of diminishing marginal utility
as we consume more of one thing, we get less additional benefit from each marginal unit
Law of demand
the total quantity demanded is higher when the price is lower
Surplus
excess supply = decrease in price
Shortage
excess demand = increase in price
Demand increases (shifts out)
equilibrium price and quantity will RISE
Demand decreases (shifts back)
equilibrium price and quantity will FALL
Supply increases
equilibrium price will FALL but quantity will RISE
Supply decreases
equilibrium price will RISE but quantity will FALL
If supply and demand decrease
equilibrium quantity will FALL but effect on price is unknown
If supply and demand increase
equilibrium quantity will RISE but effect on price is unknown
If supply decreases and demand increases
equilibrium price will RISE but effect on quantity is unknown
If supply increases and demand decreases
equilibrium price will FALL but effect on quantity is unknown
If both curves shift in the same direction
then quantity always moves in the same direction (if both increase, Q increases)
If curves shift in opposite directions
then price always changes (shortage/surplus)
Price elasticity of demand
% change in demand / % change in price
Elastic Demand (definition)
goods with lots of alternatives, luxuries
Inelastic Demand (definition)
goods with no good substitutes, necessities
Elastic Demand
% change in quantity > % change in price
absolute value of price elasticity is > 1
quantity is very responsive to changes in price
Flat curve
Inelastic Demand
% change in quantity < % change in price
absolute value of price elasticity < 1
Quantity is not responsive to changes in price
Steep curve
What should the seller do to increase their profits if their demand is inelastic?
Increase prices
What should the seller do to increase their profits if their demand is elastic?
Decrease prices
Cross price elasticity
% change in quantity demanded / % change in price of another good
Income elasticity
% change in quantity demanded / % change in income
If the cross-price elasticity is positive
substitute
If the cross-price elasticity is negative
complement
If the income elasticity is positive
normal goods (new clothing, cars, and fine dining)
If the income elasticity is negative
inferior goods (ramen, used cars)